Welldoc · 4 hours ago
Sr Manager/Director Product Marketing
Columbia, MD
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$120K/yr - $165K/yr
5+ years expWelldoc is a leader in digital health focused on improving cardiometabolic health through AI-powered technology. The Director of Product Marketing will lead the strategic positioning, messaging, and go-to-market execution for Welldoc’s digital health solutions, ensuring compliance with healthcare regulations and effectively communicating product capabilities to various stakeholders.
Artificial Intelligence (AI)DiabetesHealth CareMobile AppsReal TimeSoftwareTherapeutics
Responsibilities
Maintain an expert-level command of all Welldoc’s product offerings, ensuring a deep, detailed understanding of core functionality, consumer/care team flows, and all incoming features and updates
Craft and own the positioning framework for Welldoc’s platform, ensuring clear differentiation in a crowded digital health market
Articulate the value of our clinical and AI capabilities, translating technical features into clinical benefits (outcomes, ROI, efficiency) that resonate with buyers and consumers
Partner closely with cross-functional team members (regulatory, quality, clinical, legal) to ensure all product messaging—from website copy to sales decks—aligns with FDA Class I and Class II guidelines and privacy laws
Execute the GTM strategy for new product releases and clinical enhancements. Coordinate cross-functionally to ensure Sales, Customer Success, and Clinical teams are aligned
Work with design and clinical teams to equip the sales team with high-impact tools (interactive demos, video, etc.) that showcase product capabilities, features and clinical value
Collaborate with the clinical and marketing teams to develop consumer-facing content (in-product, email, SMS) that drives B2B2C engagement while adhering to clinical safety guidelines
Partner with product and marketing design teams to develop visual assets that showcase the user experience (UI/UX) and roadmap vision across channels (i.e., website, social)
Collaborate with clients in developing content in support of branded/white label product offerings
Support market research initiatives to inform product positioning and messaging
Maintain a "pulse on the market." Analyze competitor positioning and regulatory status (e.g., cleared vs. non-cleared solutions) to refine Welldoc product differentiation
Work cross-functionally to analyze data to assess product engagement and assess opportunities to improve user journey and communications
Collect insights from client-facing teams and the market to identify "white space" opportunities and provide commercial input into the Product Roadmap
Qualification
Required
5+ years of experience in product marketing, preferably within the healthcare or technology sectors. Applicants without direct healthcare experience will not be considered
Strong understanding of healthcare regulations and technology applications in clinical settings
Proven success serving as a senior marketing liaison with sophisticated clients (e.g., health plans, health systems, or life sciences)
Deep expertise in B2B and B2B2C campaign strategies aimed at driving patient/member acquisition and engagement for digital health solutions
Expert-level program and project management proficiency, including managing multiple, complex, multi-channel programs simultaneously and use of tools (i.e. SmartSheets, Microsoft Project)
Strong practical understanding of digital marketing channels (email, digital media, social, etc.) and their application in an omnichannel campaign environment
Ability to drive marketing data stories and insights to track performance, measure ROI, and guide optimization
Comfort with a hands-on role that requires direct involvement in execution details
Exceptional ability to synthesize complex data into clear, persuasive communications (written and presentation skills)
Solutions-focused and highly comfortable navigating ambiguity, acting as a proactive, independent self-starter who requires minimal supervision
Strong track record of leading and collaborating cross-functionally across commercial, product and data teams
Proven ability to develop marketing strategies and effectively communicate recommendations to executive management
Excellent written and verbal communication skills
Experience collaborating cross-functionally with product, sales, and executive teams
Ability to work collaboratively across functions including marketing, product development, data sciences sales, client success, regulatory and product development
Exceptional verbal and written communication skills, with the ability to convey ideas and designs across teams
Competence in analyzing project needs and developing plans to address business challenges and opportunities
Excellent organizational skills with the ability to prioritize tasks, manage time effectively, and meet deadlines in a fast-paced environment
Strong team player with a collaborative mindset, eager to contribute to team success and open to continuous learning and improvement
Bachelors Degree in Marketing, Digital Marketing, Communications, Public Relations or similar background
Benefits
Generous PTO
Medical insurance
Dental insurance
Vision care
Life and disability insurance
Retirement benefits
The opportunity to participate in health savings accounts and/or dependent care accounts
Company
Welldoc
Welldoc is a digital health platform that helps in managing chronic conditions.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$55.15MKey Investors
Johnson & Johnson Robotics and Digital SolutionsSamsung Ventures
2016-03-01Series B· $7.5M
2015-12-17Series B· $22M
2015-07-31Debt Financing· $0.23M
Leadership Team
Kevin McRaith
Chief Executive Officer
Keith Reynolds
Chief Operating Officer
Recent News
2026-01-09
2026-01-03
MarketScreener
2025-12-29
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