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Graham Inc. · 1 week ago

Metrics Analyst

Alexandria, VA

Full-time

Onsite

Entry, Mid Level

Graham Inc. is supporting the U.S. National Science Foundation in their efforts to communicate and share information about their activities and programs. The Metrics Analyst will deliver metrics and analytics support to evaluate the effectiveness of NSF's communications and outreach efforts, collaborating closely with communications staff to translate complex data into actionable insights.

Staffing & Recruiting

Responsibilities

Collect, track, and analyze data on events, web campaigns, social media engagement, press coverage, and other outreach activities

Provide expertise in measuring attitudes and actions among policymakers, Congress, the public, industry, scientific and education communities, media, and other stakeholders, and use findings to refine and enhance communications strategies

Evaluate communication plans, digital engagement campaigns, projects, and products, draft evaluation results in clear report formats for leadership

Provide integrated program expertise to support compiling, analyzing, and reporting the status of campaigns and projects

Analyze digital engagement policies, processes, and procedures, and recommend performance measurement goals and best practices

Identify, compile, and analyze performance data across digital platforms to inform decision making, grow audiences, and increase engagement

Prepare reports, dashboards, and visualizations that summarize key performance indicators (KPIs), trends, and insights

Collaborate with writers, editors, and digital media staff to ensure that metrics inform future content and campaign design

Maintain awareness of best practices in digital analytics, media monitoring, and performance evaluation

Qualification

Data analysisDigital analyticsPerformance measurementDashboard developmentCollaboration

Required