Pluralsight · 18 hours ago
Media Director
United States
Full-time
Remote
Director/Executive
$120K/yr - $158K/yr
10+ years expPluralsight is seeking a Media Director to lead the planning, direction, and performance management of paid media across B2B, Brand, and B2C. The role involves managing media agency relationships, executing integrated media strategies, and ensuring effective budget management and performance reporting.
E-LearningEdTechEducationInformation ServicesInformation Technology
Responsibilities
Serve as the primary day-to-day lead for Pluralsight’s media agency, ensuring strong communication, clear priorities, and high-quality deliverables
Set agency goals, manage scopes of work, and lead regular business reviews, performance readouts, and optimization planning
Ensure media plans align with Pluralsight’s full-funnel objectives across B2B, Brand, and B2C
Help shape and execute integrated media strategies that support Pluralsight’s growth goals—driving B2B demand and pipeline impact while scaling B2C acquisition and retention
Partner cross-functionally to translate business priorities into channel plans, flighting strategies, testing roadmaps, and optimization playbooks
Ensure tight coordination between messaging, creative, audience strategy, and channel execution to improve efficiency and performance
Collaborate with Revenue Marketing and GTM leads to ensure media reflects campaign and audience strategies
Integrate media into field, event, and ABM programs with clear performance goals and reporting
Adapt media execution based on evolving business priorities and performance trends
Partner closely with Analytics to define measurement frameworks, reporting standards, and attribution approaches; ensure insights drive action
Collaborate with Finance on forecasting, budget governance, spend reconciliation, variance analysis, and ROI narratives complete with actionable insights across B2B, Brand, and B2C
Partner with Marketing Ops, Analytics and Finance in building shared visibility across performance, pacing, and outcomes—ensuring decisions are data-driven and financially sound
Own media KPIs and performance outcomes across channels (e.g., pipeline impact, CAC/ROAS, conversions, retention, awareness)
Lead ongoing testing and optimization (creative, audience, landing experience, channel mix) to improve efficiency and incrementality
Establish dashboards and reporting cadences that provide clarity on performance and drivers
Deliver recurring executive-level performance reporting and insights across paid media, overall marketing spend, and promotional investments
Create clear, decision-ready narratives: results vs. goals, key drivers, risks, tradeoffs, and recommended actions
Manage media budgets with strong forecasting, pacing, and reconciliation practices
Partner with Finance on governance, approvals, and spend alignment
Oversee invoicing workflows and ensure financial accuracy
Own and manage Pluralsight’s B2C promotional discount strategy, including promo calendar planning, offer design, and performance evaluation
Monitor promotional performance and recommend adjustments to improve conversion and long-term value
Qualification
Required
10+ years of experience in paid media, growth marketing, or performance marketing, including ownership of strategy and execution. B2B media experience required
Proven experience managing and scaling a media agency relationship (planning, execution, optimization, budget)
Strong track record of KPI ownership and driving measurable outcomes across full-funnel media
Experience managing significant budgets, forecasting/pacing, and translating performance into executive-ready insights
Operational strength with invoicing workflows, approvals, and accounts payable record-keeping
Strong cross-functional leadership and communication skills; able to influence without authority
Preferred
Experience with major paid platforms (e.g., Google, Meta, LinkedIn, programmatic/CTV, YouTube) and modern measurement approaches (attribution, incrementality testing)
Experience partnering with Demand Gen, Field, Events, Analytics, and Finance in a matrixed organization
Experience building or improving marketing budget governance and reporting processes
Benefits
Competitive compensation packages
Medical coverage
Unlimited PTO
Wellness reimbursements
Pluralsight subscription
Professional development funds
Company
Pluralsight
Pluralsight is a technology learning platform for software developers, IT admins, and creative professionals.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$194.45MKey Investors
Pluralsight OneInsight Partners
2025-07-22Grant· $1.95M
2020-12-13Acquired
2018-05-17IPO
Leadership Team
Aaron Skonnard
CEO
Erin Gajdalo
Chief Executive Officer
Recent News
2026-01-22
Company data provided by crunchbase