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Anthropologie · 7 hours ago

Anthropologie Manager of Content & Communications Strategy

Philadelphia, PA

Full-time

Onsite

Mid, Senior Level

6+ years exp

Anthropologie is seeking a Manager of Content & Communications Strategy to bridge brand narratives and strategies with content strategies and planning. This role focuses on leading teams to create cohesive storytelling and effective content strategies while collaborating with cross-functional teams.

BeautyEdiscoveryFashionLifestyleRetail

Responsibilities

Translate brand narrative strategies and insights into actionable content strategies for evergreen platforms and seasonal campaigns

Build briefs, frameworks, and toolkits that align creative, marketing, and merchandising teams around unified stories

Ensure all content ladders back to brand positioning while delivering measurable business outcomes

Manage and mentor a team of [1–3] strategists, fostering growth in brand storytelling, cultural analysis, and content planning

Set priorities, delegate projects, and provide ongoing feedback to ensure high-quality strategy outputs

Champion innovation by encouraging the team to test new tools, formats, and approaches (AI, AEO, emerging social)

Partner with Creative Directors and Campaign Marketing leads to shape storytelling from the ground up

Collaborate with SEO, Growth Marketing, and Paid Media to ensure strategies optimize for discovery and performance

Partner with Consumer Insights to synthesize quantitative and qualitative data into creative opportunities

Define KPIs for content strategy impact (brand lift, search ranking, engagement, resonance)

Monitor and report performance, translating results into recommendations for future campaigns

Support the Director in maintaining the Brand Narrative Scorecard

Qualification

Content strategySEOTeam leadershipBrand strategyCultural trend trackingCreative storytellingCommunicationPresentation skills

Required

6–8 years in content strategy, brand strategy, or creative strategy roles, ideally within retail, fashion, beauty, or lifestyle

Experience managing direct reports, with a track record of building high-performing teams

Proven ability to convert consumer insight into compelling creative platforms

Deep understanding of SEO, AEO, and cultural trend tracking

Strong communication and presentation skills; confident influencing senior leaders

Editorial, creative, or cultural storytelling background is highly valued

Benefits

Medical

Dental

Vision

PTO

Generous employee discounts

Retirement savings

Much more

Company

Anthropologie

Glassdoor3.8

Anthropologie is a clothing company that offers clothing, jewelry, home furnishings, decoration, beauty, and gifts.

Founded in 1992

Philadelphia, Pennsylvania, USA

5001-10000 employees

https://www.anthropologie.com

Funding

Current Stage

Late Stage

Leadership Team

Anu Narayanan

Chief Merchandising Officer

Chris Milligan

Sr. Director of Business Integration for Anthropologie

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