Mezzetta · 1 day ago
Director of Insights
Larkspur, CA/American Canyon, CA
Full-time
Onsite
Director/Executive
$180K/yr - $200K/yr
8+ years expMezzetta is a national leader in specialty olives, peppers, and sauces, seeking a Director of Insights to lead their analytics capability. This role focuses on transforming data into actionable insights to inform marketing and sales strategies, while managing relationships with data partners and leading a Senior Insights Analyst.
Food and Beverage
Responsibilities
Serve as the primary insights partner to Marketing and Sales leadership, informing growth strategies, brand plans, and go-to-market priorities through data and analysis
Translate syndicated, consumer, shopper, and internal sales data into actionable insights and recommendations
Identify key growth drivers, risks, and opportunities across categories, channels, and customers
Lead analysis of consumer and shopper data to deepen understanding of behaviors, motivations, and segments
Integrate multiple data sources to develop a holistic view of consumer and shopper behavior
Build and manage segmentation frameworks and ongoing learning programs to focus marketing, innovation, and execution
Translate consumer and shopper insights into practical implications for marketing plans, innovation development, and sales strategies
Own the development and ongoing management of sales performance reporting, scorecards, and dashboards that provide visibility into performance
Establish KPIs aligned to sales goals, marketing objectives, and DSMP priorities
Ensure reporting is standardized, accurate, efficient, and focused on driving decisions and accountability
Serve as a cross-functional partner to align reporting outputs to business review and planning cadence
Provide insights and performance analysis to inform 18-month rolling plan and 6-month locked plan and marketing planning processes
Lead insights input into monthly business reviews, performance readouts, and executive updates
Provide context and recommendations behind performance trends, gaps, and variances
Manage relationships with syndicated and consumer data partners (e.g., Nielsen, SPINS, Numerator)
Lead and develop a Senior Insights Analyst, setting clear priorities and expectations
Build scalable processes and strong cross-functional relationships
Qualification
Required
Bachelor's degree in Business, Marketing, Analytics, or related field
8–12+ years of experience in Insights, Analytics, Category Insights, or Sales Analytics within CPG or grocery retail
Strong experience building and managing sales reporting, scorecards, and dashboards
Deep experience leveraging syndicated data (e.g., Nielsen, SPINS) and consumer data services (e.g., Numerator)
Experience managing consumer panels, purchase behavior data, or household-level datasets
Proven ability to translate data into clear insights, recommendations, and executive-ready stories
Strong communication and presentation skills with senior stakeholders
Experience influencing cross-functional teams without direct authority
Strong project management and prioritization skills
Preferred
Experience supporting sales performance analysis and DSMP measurement frameworks
Familiarity with marketing effectiveness measurement and innovation analytics
Prior people leadership or coaching experience
Company
Mezzetta
Mezzetta is a food production company that offers jarred olives, peppers, and pasta sauces.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Jeff Mezzetta
President
Recent News
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