WX Brands · 4 hours ago
Brand Marketing Specialist
Hybrid in Novato, CA
Full-time
Hybrid
Entry Level
$70K/yr - $72K/yr
2+ years expWX Brands is one of the fastest growing wine companies in the US and is on its way to being a top 5 global wine company. The Brand Marketing Specialist will support the full brand team in executing brand strategies specific to the United States and Canada.
Wine & Spirits
Responsibilities
Support brand team in building sell presentation that show our storytelling skills, passion and energy for our brands
Support team in building brand positioning to appeal & gain traction with the target consumers
Assist on day-to-day business management to keep brand team moving at a fast-pace & executing best-in-class work
Act as internal liaison with cross functional teams, including but not limited to: Winemaking, Production, Legal, Compliance, Sales, Pricing and S&OP
Maintain awareness of brand status and variables, communicate status to cross functional partners where needed in ad-hoc meetings
Regularly attend varying project meetings on behalf of brand team, provide notes and lead action steps
Manage packaging related tasks in partnership with Project Management, winemaking, and procurement teams
Lead budget management for key brands (reconciliations, recommendations, invoice processing, tracking etc.)
Manage sales asks where needed in partnership with Trade Marketing team
Assist in annual brand planning process including program ideation, innovation research, pricing and volume recommendations, etc
Assist in gathering key insights for brand business reviews
Assist in development of brand assets and related marketing materials including digital media campaign, in store POS, tasting room materials, etc
Assist in relationship management across agency partners (media, creative, PR agencies)
Represent brand at events where needed
Manage accolade tracking for full portfolio of wines
Provide holistic support for entire Marketing Department including managing sample requests, misc. department projects, meeting, and event coordination, etc
Qualification
Required
Bachelor's Degree in related field required
2+ years of experience including relevant internships
A desire to be immersed in the wine business
Passion for building brands and exposure to breakthrough consumer advertising, retail activation, and media execution
Excitement for developing brand positioning, consumer articulation and strategy
Experience partnering with sales teams & mobilizing to achieve business goals
Able to influence agencies and engage with focused briefs/feedback
Experience managing budgets
Preferred
Master's Degree or Marketing Certificates a plus
Experience working with business data systems is a plus
Benefits
PTO starting at 19 days per year
Employee pricing on our amazing products
Company
WX Brands
WHAT WE DO WX develops exclusive brands of wine for retailers around the world.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase