Golden Hippo® · 3 hours ago
Associate Digital Marketing Specialist
United States
Full-time
Onsite
New Grad, Entry Level
$26.11/hr - $34.86/hr
0+ years expGolden Hippo is an employee-owned company that builds popular health and wellness brands. They are seeking an Associate Digital Marketing Specialist responsible for managing media buys, creating campaigns, and optimizing paid media strategies to meet CPA and ROI goals.
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Responsibilities
Set-up, manage, analyze, and optimize paid media campaigns and budgets on a daily, weekly, and monthly basis in order to hit strict CPA and ROI goals, while maintaining or growing spend on all our available traffic sources including but not limited to Taboola, Outbrain, Facebook, Google Ads, etc
Optimize campaigns through various strategies including but not limited to creative testing, bid adjustments, audience targeting, and day-parting
Create online sales funnels in SalesForce CRM through record creation and management
Work with our CRO and data teams to review funnel performance & landing page testing in order to come up with new strategies based on drop-off CTRs and CVRs
Maintain active relationships with network representatives to be at the forefront of upcoming changes, trends, tactics, and tools in order to effectively navigate our campaigns through these updates
Participate in development and management of effective customer acquisition funnels and buys under the supervision of the Manager, Digital Marketing
Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place
Perform other duties and projects as assigned
Qualification
Required
Creative thinking; excellent organization skills and high attention to detail; and the ability to build strong relationships and exercise excellent follow-up
Detail oriented and proficient at managing projects and able to organize, prioritize and structure workload
Work efficiently within a fast-paced, results-driven environment
Must have a robust willingness to learn, support, and actively participate in the growth of the business
Capable of working rapidly under pressure, individually and in team settings, and possesses a lust for the unending demands of the advertising world
Passion for the digital media space in pet health, personal development, and everything in between
Required Education- Bachelors Degree or equivalent experience
Required Experience: 0-1 year digital marketing experience with basic familiarity in acquisition marketing
Preferred
Bachelor's degree in Marketing or related field
1-2+ years digital marketing experience with familiarity in acquisition marketing
Familiarity with digital advertising platforms
Familiarity in online direct-to-consumer marketing
Familiarity working in SalesForce CRM
Familiarity with A/B Testing
Familiarity with Adobe Premiere
Basic experience in spreadsheets (Microsoft Excel and Google Docs)
Benefits
Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
Annual bonus
We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock.
Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.
Company
Golden Hippo®
We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Mark Clemens
CEO & Co-Founder
Adam Farasati
Chief Marketing Officer
Recent News
2025-12-04
BizTimes Milwaukee
2025-05-17
2024-05-23
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