PepsiCo · 14 hours ago
Marketing Portfolio Strategy & Innovation Associate Analyst
Purchase, NY, US
Full-time
Onsite
Mid Level
$73K/yr - $106K/yr
3+ years expPepsiCo is seeking an Associate Analyst for their Sodastream US marketing team to support the execution of the innovation portfolio strategy in the US market. The role involves leading the innovation strategy, collaborating with cross-functional teams, and managing new product launches to transform the brand into a beverage company.
Brand MarketingFast-Moving Consumer GoodsFood and BeverageManufacturing
Responsibilities
Lead the execution and roll out of E2E innovation strategy for the Sodastream product categories in the US, partnering with cross-functional team to ensure seamless implementation
Collaborate with R&D, Supply Chain, Sales, global category and commercial and other stakeholders to have a holistic view of innovation plans and implementation
Support developing and executing marketing and GTM strategies to increase HHP and product availability in main sales channels
Lead the integration of PepsiCo categories frameworks into the Sodastream platforms: Machines, Flavors, CO2, and Accessories
Support the development of AOP and brand marketing strategy, exercising analytical rigor to analyze data, incorporate multiple insights, and develop creative solutions to drive the business growth and unlock future growth opportunities
Champion innovation across the organization, identifying new market trends, technologies, and business models that could fuel growth
Assess consumer and competition behaviors to stay ahead of industry trends, product innovations, and consumer preferences
Manage new product launches, including timeline and milestones tracking, and development of GTM and selling materials
Analyze and report innovation launches progress to identify performance and trends, including competitive analysis, risk, challenges, and plans progress status
Qualification
Required
Bachelor's degree in Business, Marketing, or a related field
3-5 years of experience in marketing and innovation roles, project management, and strategy
Proven experience of working with cross-functional teams, driving decision-making, and influencing stakeholders
Experience in overseeing the development and execution of launching plans for new products, services, and activations
Strong written and oral communication skills required with the ability to partner at all levels of the organization
Flexibility to anticipate and adjust to new priorities and program needs
Knowledge of portfolio management frameworks, tools, and best practices
Preferred
MBA or similar advanced degree
Global experience
Understanding of retail and e-commerce channels
Benefits
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
Medical
Dental
Vision
Disability
Health
Dependent Care Reimbursement Accounts
Employee Assistance Program (EAP)
Insurance (Accident, Group Legal, Life)
Defined Contribution Retirement Plan
Company
PepsiCo
PepsiCo is a food and beverage company.
10001+ employees
H1B Sponsorship
PepsiCo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (50)
2024 (52)
2023 (62)
2022 (61)
2021 (49)
2020 (34)
Funding
Current Stage
Public CompanyTotal Funding
$4BKey Investors
Elliott Management Corp.National Safety Council
2025-09-02Post Ipo Equity· $4B
2024-06-13Grant· $0.02M
2017-12-20IPO
Leadership Team
Alex Carreteiro
CEO PepsiCo Brazil & South Cone (Chile, Arg, Uru, Par) Foods
Mohamed Shelbaya
CEO PepsiCo Middle East & Africa
Recent News
2026-01-24
2026-01-24
2026-01-24
Company data provided by crunchbase