Cypress HCM · 11 hours ago
Campaign Manager
Cypress HCM is seeking a Technical Campaign Manager for a hybrid role that involves both technical ownership and hands-on campaign execution. The role focuses on managing the transition between campaign management platforms and driving the successful launch of global digital campaigns while ensuring smooth workflows between business and technical teams.
Human ResourcesInformation TechnologyStaffing Agency
Responsibilities
Own and manage the migration between two bespoke campaign management systems, including onboarding and operationalizing Adobe Journey Optimizer
Maintain technical integrity of campaign workflows, including JIRA processes, Kanban/Agile boards, and Confluence documentation
Demonstrate a fundamental understanding of web technologies (DNS, cookies, CDNs) and browser debugging tools
Schedule campaign launches in internal systems and be the final round of QA to ensure all components of webpages are managed, including promotional activity, localized content, and dynamic elements
Plan, execute, and monitor digital campaigns across global markets
Partner with Web Production, Product Engineering, Product Management, Data Engineering, and Design teams to deliver localized experiences
Scale live tests and experiences to full worldwide launches to drive critical business KPIs
Maintain long-term program roadmaps and launch calendars so team members have visibility into experience tests, global market expansions, and execution blockers
Lead stand-ups and cross-functional meetings across time zones
Drive alignment, clear roadblocks, and ensure timely delivery of campaigns while escalating to leadership as needed
Maintain clear and accurate documentation for campaigns, including roadmaps, launch communications, and Customer Care briefings
Provide reporting and insights to leadership and stakeholders
Qualification
Required
Proficiency in JIRA (ticket creation, Kanban/Agile boards, dashboards) and Confluence (content authoring with macros)
Basic understanding of Agile processes (e.g. sprint planning, story points, backlog grooming). You are comfortable communicating with program management resources on other teams to ensure alignment
Familiarity with using internal lightweight tools that are web-based (e.g. React)
Strong Microsoft Office 365 skills, especially Excel (e.g. filters, conditional formatting, VLOOKUPs). Familiarity with SharePoint, Microsoft Loop, Power Apps, and Power BI a plus
Experience with Adobe Journey Optimizer
Code Literacy: Able to read, understand, and troubleshoot code in Python, Java, and JavaScript to diagnose issues, validate logic, and collaborate effectively with engineers
Light Scripting & Automation: Comfortable creating and modifying simple scripts (e.g., data transformations, file processing, API interactions) using Python/JavaScript
API Integration: Experience working with REST APIs (e.g., Atlassian Jira API) for data retrieval, updates, and workflow automation
AI-Assisted Development: Proficient in leveraging ChatGPT, Microsoft Copilot, and similar AI coding tools to accelerate scripting, debugging, and automation tasks
Data Handling: Ability to work with JSON, CSV, and other common data formats for campaign operations and reporting workflows
Technical Problem Solving: Strong aptitude for debugging, log analysis, and partnering with engineering to resolve campaign and integration issues
Experience: 5–7 years in digital marketing, campaign management, or similar roles within SaaS or tech-centric environments. Tech start-up experience a plus
Education: Bachelor's degree