Aha! · 4 hours ago
Sr. Demand Manager (content)
United States
Full-time
Remote
Mid, Senior Level
$120K/yr - $160K/yr
7+ years expAha! is the world's #1 product development software, helping over 1 million product builders bring their strategy to life. The Sr. Demand Manager (content) will be responsible for driving the strategy for organic growth and content distribution, while collaborating with various teams to enhance content effectiveness and authority.
Enterprise SoftwareInnovation ManagementProduct ManagementProductivity Tools
Responsibilities
Helping drive the strategy for organic growth and content distribution across search, AI, social, email, and the website
Working proactively to deepen your understanding of our market, customers, and products
Defining and maintaining the SEO and AI discovery roadmap — including topic strategy, keyword strategy, content structure, and optimization for both search engines and AI-driven systems
Owning how content functions as an acquisition path in partnership with the product marketing and website teams — including templates, internal linking, navigation patterns, and conversion paths
Leading organic growth performance analysis and using it to drive changes in priorities, plans, and investments
Working with the campaigns team to align paid and organic acquisition strategies
Developing and maintaining partnerships and third-party distribution to grow authority and reach
Using social listening, SEO, and AI tools to inform content direction and distribution strategy
Working closely with writers, editors, designers, product marketers, and the website team to turn strategy into coordinated execution
Qualification
Required
At least seven years of experience driving awareness for a sophisticated B2B audience
Owned large multichannel content or organic growth programs end to end
Familiarity with the product development domain
Passionate about how content gets discovered across social platforms, search engines, communities, and trusted third parties
Highly analytical — closely monitoring performance data to evaluate what is working and why
Strong writing skills with deep expertise across SEO, AI optimization/GEO, content repurposing, backlink efforts, and authority-building
Experience designing and running an integrated content growth strategy
Comfortable leading work across teams that do not report to you and interacting with company leaders
Excel when there is a clear strategy, priorities, and plans
Work well in highly collaborative environments and welcome direct feedback
Understand that exceptional content distribution requires both strong domain knowledge and disciplined execution
Proactive and resourceful, working closely with writers, editors, designers, and product marketers
Benefits
Profit sharing
Medical, dental, and vision plans (for many teammates, we cover 100% of the premiums)
Up to 200 hours of paid time off a year to spend however you want
30 to 90 days of paid parental leave and five to 10 days of paid care and bereavement leave
Up to $1,000 annually for third-party education, along with paid time off to immerse yourself in learning
Volunteer opportunities throughout the year
Company
Aha!
Aha! is a product management software that facilitates product roadmap management.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Brian de Haaff
Co-founder and CEO — The world's #1 product development software
Chris Waters
Co-founder and CTO - Aha! - The world's #1 product development software
Recent News
2025-09-12
2025-05-07
2024-04-30
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