GreenSky® · 7 hours ago
Marketing Operations Specialist
US-GA-Atlanta
Full-time
Onsite
Entry, Mid Level
$75K/yr - $95K/yr
2+ years expGreenSky, LLC, headquartered in Atlanta, is a leading technology company Powering Commerce at the Point of Sale. The Marketing Operations Specialist will provide support to all marketing operations functional groups, oversee marketing campaigns, develop optimization strategies, and maintain marketing automation processes.
Consumer LendingCreditFinancial ServicesFinTech
No H1B
Responsibilities
Oversee the execution and delivery of marketing campaigns and initiatives, ensuring timely and accurate completion
Develop and implement optimization strategies to maximize campaign performance and ROI
Monitor campaign performance metrics and analytics to ensure alignment with expectations
Create and manage workflows, segmentation lists and automation rules to streamline marketing processes and enhance operational efficiency
Implement and maintain marketing automation processes, including email marketing, lead nurturing, and lead processing workflows
Maintain a strong understanding of the Marketing Operations ecosystem and its associated tech stack, data integrations and process flows
Generate weekly marketing key performance indicators (KPI) reports across all functional teams
Communicate marketing operations updates and opportunities to management and stakeholders
Document processes and communicate improvements to enhance marketing productivity and efficiency
Define business requirements for marketing operations projects, initiatives, and technical implementations
Qualification
Required
2-4 years of professional experience in marketing and/or sales operations preferred
Minimum 2 years hands-on experience with Marketo (or equivalent marketing automation platform) and Salesforce.com
Working knowledge of HTML and basic web technologies
Demonstrated proficiency with marketing technology systems and integration platforms
Advanced knowledge of campaign lifecycle management and audience segmentation strategies
Strong analytical skills with demonstrated ability to interpret data, identify trends, and drive continuous process improvements
Proven Experience collaborating cross-functionally with sales development and sales teams
Excellent Ability to prioritize multiple initiatives, solve complex problems, and translate abstract business challenges into actionable solutions
Exceptional attention to detail and demonstrated commitment to personal accountability
Time management and organizational capabilities
Proven ability to work effectively in team environments while demonstrating self-motivation and commitment to professional development
Bachelor's degree in Marketing, Business Administration, or related field
Benefits
Medical
Dental
Vision
Disability insurance
Life insurance
401k retirement benefits
Paid time off
Paid holidays
Paid personal/sick time
Company
GreenSky®
GreenSky® helps home improvement Businesses grow through a frictionless point-of-sale lending solution that offers access to increased buying power for qualified Customers.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$610MKey Investors
PIMCOFifth Third BankTPG
2024-03-15Acquired
2018-05-24IPO
2018-01-02Private Equity· $200M
Leadership Team
Christopher Childs
Patient Growth Partner
Courtney Hill, MBA
Director, Sponsor Partnership
Recent News
2025-11-14
EIN Presswire
2025-10-09
2025-09-12
Company data provided by crunchbase