GAINSCO · 19 hours ago
Email Marketing Manager
Richardson, Texas, United States
Full-time
Hybrid
Senior Level, Lead/Staff
8+ years expGAINSCO is a team of passionate professionals dedicated to fostering innovation and achievement. They are seeking an Email Marketing Manager to design, execute, and optimize B2B email communications and campaigns, while managing their email platform to drive engagement and business results.
Auto Insurance
No H1B
U.S. Citizen Only
Responsibilities
Design, build, test, and deploy email campaigns, landing pages, forms, and automated nurture programs
Manage segmentation, targeting, and list hygiene for personalized campaign delivery
Execute A/B and multivariate tests to optimize subject lines, CTAs, creative, and send times
Ensure compliance with email regulations (CAN-SPAM, CASL, GDPR) and brand standards
Collaborate with Marketing, Sales, and Operations to align messaging and campaign strategies
Maintain database integrity through cleansing, de-duplication, and enrichment
Build dashboards and recurring reports to track KPIs and campaign performance
Analyze results, extract insights, and recommend data-driven improvements
Conduct audits of campaigns, automation rules, and lead management processes
Serve as primary administrator for Pardot (Salesforce Account Engagement) and related integrations
Maintain system documentation, naming conventions, and governance standards
Monitor CRM sync, troubleshoot errors, and coordinate resolutions
Train team members on platform features and best practices
Stay current on MarTech trends and identify automation opportunities for efficiency and scalability
Qualification
Required
Bachelor's degree required, preferred focus in Marketing, Communications, or Business is required
Minimum 8+ years in email marketing or marketing automation, preferably B2B
Minimum 5+ years hands-on experience with Pardot, including campaign building and automation
Advanced HTML coding skills for responsive email templates
Proven experience owning a marketing automation platform end-to-end
Expertise in segmentation, targeting, and lifecycle journey design
Proficiency in Pardot, Salesforce CRM, and QA tools (Litmus, Email on Acid)
Familiarity with agile marketing practices and project management tools (Asana)
Strong analytical ability to interpret campaign results and optimize performance
Excellent communication and collaboration skills
Benefits
Medical & dental
Vision insurance
Life insurance
Short-term and long-term disability insurance
Parental Leave Policy
401K + Company Match
PTO Plan + Paid Company determined Holidays
Company
GAINSCO
GAINSCO Auto Insurance® is a property and casualty insurance company concentrating on the non-standard personal auto insurance market, specializing in minimum-limits personal auto insurance.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2011-02-02IPO
Leadership Team
Dan Svob
Chief Financial Officer
Phillip West
Senior Vice President & CIO
Company data provided by crunchbase