The Hershey Company · 23 hours ago
Manager, Promotional Strategy SRGM
Hershey, PA
Full-time
Hybrid
Senior Level
5+ years expThe Hershey Company is seeking a Manager Promotional Strategy SRGM to support the development of customer investment strategy and tactical trade promotion optimization recommendations for Sales teams. This role will lead the end-to-end trade promotion optimization program across the Small Format channel and collaborate with various functions to drive value-creating decisions.
ConfectioneryFood and BeverageManufacturingService IndustrySnack Food
Responsibilities
Identify and evaluate promotion optimization opportunities, in partnership with Sales VPs and his / her teams of Sales Directors and CSEs, to drive profitable sales and share growth across the U.S. Small Format channel and develop strategic sell-in stories to ensure insights are commercialized
Serve as the lead for developing best-in-class Trade Strategy tools and analytical approaches (e.g., PowerBI, PEA) that integrate multiple data sources to provide a full picture of the top and bottom line impacts of promotions for both Hershey and retailers. Collaborate with cross-functional partners to optimize functionality and effectiveness, and lead SRGM analyst cross-training and best practice sharing
Leverage a pioneering suite of tools, combined with analytical rigor at a channel and customer-specific level, create strategic Small Format channel annual promotional guidelines and guardrails to ensure growth-driving insights are commercialized throughout U.S. Small Format sales teams
Develop and expand Hershey’s promotional offer innovation capabilities, a key growth pillar and investment (~$1.3M annual cost) for SRGM, across all categories and channels to identify new and innovative promotional offer structures, combined with historical in-store results / analytics to uncover best-in-class insights and commercialize results with top sales teams
Execute complex and comprehensive analyses to support the development of channel-level and customer-level promotional strategies that achieve sales, share, and profitability objectives and facilitate strategic conversations with internal Sales Directors and retailers (including customer reviews and top to top meetings) to evaluate tradeoffs and commercialize opportunities
Qualification
Required
Very strong technical skills (e.g., Excel, Powerpoint / Thinkcell, PowerBI, Alteryx), with proven ability to synthesize multiple data sources (e.g., internal TPM and P&L data, 3rd party syndicated data) to develop insights and strategy recommendations
Strong analytical skills and business / financial acumen
Strong collaboration and communication skills
Strong presentation skills, leadership presence, and ability to influence up the organization
Problem-solving mentality, intellectually curious, and strong critical thinking skills
Entrepreneurial skills and style
Ability to prioritize and manage multiple projects and initiatives simultaneously
Education: BA/BS in Finance, Economics, Marketing, Business Administration or Equivalent
Experience: 5+ years of business experience, with strong preference for multiple years of experience in FMCG analytical role(s)
Preferred
Experience working in, and helping to develop, a new function is a plus
Strong knowledge of syndicated data (e.g. IRI, Nielsen) and its nuances
Strong working knowledge of SAP is a plus
Ideally experience in Sales, Finance, Marketing, or analytical functions (e.g., Category Mgmt)
Familiarity with FMCG industry customer base and working knowledge of retail merchandising and in store execution tactics preferred
Company
The Hershey Company
The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$4.62B2025-10-21Post Ipo Debt· $1.88B
2025-02-19Post Ipo Debt· $2B
2023-05-01Post Ipo Debt· $750M
Leadership Team
Kirk Tanner
Chief Executive Officer
Deepak Bhatia
Chief Technology Officer
Recent News
2026-01-22
2026-01-07
Company data provided by crunchbase