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Sitetracker · 1 day ago

Field Marketing Manager

Montclair, NJ

Full-time

Onsite

Mid, Senior Level

Sitetracker is seeking a Field Marketing Manager to own and innovate their events presence, significantly impacting revenue growth and pipeline generation. The role involves end-to-end planning and execution of US events, collaborating with sales teams, and driving integrated demand generation campaigns.

Cloud InfrastructureInformation TechnologyProject ManagementSaaS

Responsibilities

Own end-to-end execution for multiple trade shows, field events, and webinars within the same year

Manage event logistics independently, including vendor relations, shipping, booth operations, onsite staffing, and running of show

Partner closely with Sales and SDR teams to drive pipeline and accelerate deals, from meeting targets to structured follow-up processes

Demonstrate expert ability to track and report event performance and ROI, including sourced/influenced pipeline, meetings set, and conversion rates

Champion process innovation by building repeatable event playbooks that elevate execution quality and efficiency across all programs

Build integrated demand generation campaigns that seamlessly combine field events with digital channels like email, webinars, and paid/organic media to drive pipeline

Understand target markets and segments deeply, tailoring programs to align with Ideal Customer Profile (ICP) priorities

Drive integrated field programs with distinct goals, including net-new pipeline generation, opportunity acceleration, and customer expansion/upsell

Build and own an annual/quarterly field marketing plan that is deeply aligned with business priorities, pipeline targets, segments, and regions

Prioritize the right events and programs based on expected ROI, audience fit, and sales priorities

Utilize performance data to continuously refine and improve strategy over time, identifying what to scale, what to stop, and what new initiatives to test

Identify and launch new strategic field plays, such as executive dinners or partner-led programs, that materially improve pipeline quality and conversion

Anticipate market and competitive shifts, proactively adjusting field strategy to stay ahead and maximize impact

Partner closely with Sales and SDR teams to strategically plan field programs, set ambitious meeting targets, and coordinate robust follow-up processes

Collaborate cross-functionally with Product Marketing to align messaging, assets, and execution timelines for cohesive campaigns

Work effectively with internal teams and external partners/vendors to ensure smooth execution and swiftly resolve any issues that arise

Build trust and influence without authority, demonstrating strong teamwork, responsiveness, and a solutions-oriented attitude

Manage difficult stakeholder situations effectively by navigating conflicting priorities and last-minute changes while maintaining trust and driving quick decisions

Fully own the end-to-end execution of current US field programs and tradeshows, ensuring seamless logistics and strong initial sales alignment

Establish and formalize key performance indicators (KPIs) and reporting frameworks for all owned events, setting the foundation for measurable pipeline impact

Deliver measurable pipeline impact and ROI from your owned events, actively reporting on performance and proposing data-backed optimizations

Proactively identify opportunities to strengthen Sales/SDR alignment, elevating event execution with innovative ideas and tailored programs

Define and execute a comprehensive annual field marketing strategy for the US, driving significant, measurable pipeline and revenue impact

Elevate the overall quality, innovation, and scale of our event execution, becoming a recognized leader in connecting field marketing to broader demand generation goals

Proactively identify and launch new strategic field plays, influencing the overall go-to-market approach and consistently raising the bar for pipeline quality and conversion

Qualification

Event managementDemand generationStrategic planningData analysisCollaborationTeamworkCommunicationProblem-solving

Required