GEHA Health · 6 hours ago
Planning Strategist
United States
Full-time
Remote
Senior Level
$104K/yr - $147K/yr
6+ years expGEHA Health is a nonprofit member association providing health and dental benefits to federal employees and retirees. The Planning Strategist is responsible for go-to-market planning and execution for GEHA’s medical and dental product lines, leading cross-functional teams to achieve growth targets through strategic insights and consumer behavior analysis.
DentalHealth CareHealth InsuranceInsuranceMedicalMilitary
Responsibilities
Planning accountability across full calendar year, ensuring collaborative development of Growth go-to-market strategy for product line(s), highly collaborative matrix leader with ability to engage and lead peers across organization from Product, Data and Analytics, Sales, and other functions
Strong commercial leadership voice with end-to-end go-to-market planning for product line(s), forecasting annual growth goals for product line(s) by segment, including development of forecasts by segment, media channel, and media drops/deployment
Planning and strategy leader for product line(s), own strategic vision and tactical execution across all communication channels, lead team in creating and executing multi-channel marketing and growth plans across direct mail, web, telephonic, digital/social, field-marketing, and other channels, and mediums
Work closely with Growth team leaders to create and deliver Growth planning and go-to-market plan and execution calendar to meet and exceed growth goals across acquisition, retention, and engagement initiatives
Be the internal Subject Matter Expert on Health Payor strategic insights, consumerism, and best practices, with keen insights and strong consumer behavior points-of-view on demand generation strategies and tactics
Collaborate closely with internal teams and external agency partners to develop, map, and create foundational planning documents
Work closely with Planning, Performance Marketing, and Sales team to develop insight-driven input briefs (creative briefs, strategy briefs, media briefs to guide workstreams across internal teams and external vendor workstreams
Expertise in planning segment-specific, micro-targeting, channel mix and go-to-market strategy
Assess new and emerging marketing channels, mediums, approaches, tools, and best practices, including AI (Artificial Intelligence) and others, to drive process improvement and optimize response rates attract, retain, and engage members
Other duties as assigned
Qualification
Required
6+ years of market planning, including marketing, growth, go-to-market, and/or sales experience for a Health Payor
Bachelor's degree in business, Marketing, or related field, master's degree preferred
Health Payor experience required, in-depth and acute understanding of planning, go-to-market planning, and consumer behavior in Health Payor space, specifically direct response, to elicit and drive specific consumer outcomes to attract, retain, and engage members and prospects
Demonstrated ability to lead large-scale acquisition strategy, with proven record of accomplishment of meeting or exceeding growth goals
Process-oriented professional, with the ability to thrive in ambiguous, fast-changing market and environment
Strong business acumen and mastery of data / insights to develop segments, value proposition(s), and overall growth strategy
Purposeful with keen sense of urgency to deliver results
Focus on outcomes and process – attention on delivering the right results, the right way
Strong written, verbal, and visual communication skills, across marketing and business areas, ability to establish rapport across all levels of an organization and stakeholders
Benefits
Health/Vision/Dental benefits effective day one
401(k) retirement plan: company match – dollar for dollar up to 4% employee contribution (pretax or Roth options) plus a 6% annual company contribution
Robust employee well-being program
Paid Time Off
Personal Community Enrichment Time
Company-provided Basic Life and AD&D
Company-provided Short-Term & Long-Term Disability
Tuition Assistance Program
Company
GEHA Health
G.E.H.A is one of the largest benefits providers offering medical and dental plans for federal employees, retirees and their dependents.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
David Hakanson
Chief Transformation Officer
Raj Vavilala
Chief Sales, Marketing, and Product Officer
Recent News
globalventuring.com
2026-01-12
Company data provided by crunchbase