DebtBlue · 13 hours ago
Senior Marketing Specialist
Richardson, TX
Full-time
Onsite
Mid, Senior Level
$78K/yr - $90K/yr
3+ years expDebtBlue is dedicated to helping individuals reclaim control of their financial future through effective debt negotiation. The Senior Marketing Specialist will lead the development and execution of multichannel marketing campaigns, manage external agencies, and ensure clear internal communications to drive engagement and brand alignment.
Debt CollectionsFinanceFinancial Services
Responsibilities
Build integrated campaigns across email, SMS, direct mail, web, and social
Define content requirements, briefs, and formats
Review, edit, and approve written, visual, and video content
Own email, SMS, and direct mail lifecycle execution
Align messaging with funnelstage goals and conversion targets
Coordinate outreach campaigns tied to major initiatives
Manage workflows, triggers, and integrations in marketing automation platforms
Build custom events and routing logic using Forth and Make
Ensure accurate and consistent deployment of communications across systems
Act as primary lead for paid media, PR, and other agency partners
Run status meetings, manage timelines, and review deliverables
Translate strategy into detailed briefs and execution plans
Surface insights and recommendations to the CMO
Execute internal communication plans defined by the CMO
Coordinate messaging across SharePoint, internal email, office monitors, and video
Ensure communications are timely, accurate, and aligned with leadership direction
Partner with department leaders for initiative-specific communications
Monitor performance using Power BI and GA4
Identify opportunities to improve messaging, cadence, and channel effectiveness
Manage and mentor the Marketing Specialist
Set quality standards, approval workflows, and production timelines
Qualification
Required
3–5 years of B2C marketing experience with lifecycle, campaign, and content ownership
Strong editorial and communication skills
Hands-on experience with marketing automation and CRM integrations
Familiarity with WordPress, GA4, and analytics tools
Experience mentoring or leading junior team members
Ability to collaborate effectively across Sales, Operations, IT, and leadership
Benefits
Mission-driven work that helps people make meaningful financial progress
Collaborative, human-centered culture
Opportunities to lead, innovate, and grow within a dynamic marketing team
Clear visibility and impact across the organization
Company
DebtBlue
Backed by more than 20 years of experience, the DebtBlue team is committed to helping individuals and families get back on their feet financially.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase