Colorado College · 8 hours ago
Director, Public Relations
Colorado Springs, CO
Part-time
Onsite
Director/Executive
$82K/yr - $100K/yr
7+ years expColorado College is a nationally recognized, residential liberal arts college with 2,300 students from around the world. The Director of Public Relations is responsible for shaping public perception and strengthening affinity for the college, overseeing promotional and community relations, and driving an integrated PR strategy across various media channels.
Higher Education
No H1B
Responsibilities
Lead a proactive, narrative-driven public relations strategy that elevates the Colorado College brand across owned, shared, and earned media platforms
Shape and steward the college's public positioning in alignment with its mission, values, and strategic priorities
Oversee the public rollout of new programs in close collaboration with senior marketing, communications, and creative leaders
Lead institutional storytelling and reputation-focused communications across owned, earned, and shared media platforms
Partner with the others in OCM to ensure consistency of message frameworks and timing across internal and external audiences
Serve as a member of the leadership team, working collaboratively with other to ensure aligned planning, resource coordination, and shared accountability for institutional communications outcomes
Develop and oversee an integrated content strategy to drive audience engagement, community building, and advocacy
Ensure timely, high-quality updates and storytelling across the college's website, digital channels, and flagship publications
Guide the creation of cohesive brand narratives, owned content calendars, and distribution strategies across platforms
Contribute directly to the development of content and messaging as a hands-on leader
Serve as lead on flashpoint issues communications and response strategy under the direction of the VP
Partner with campus stakeholders and partners to anticipate, monitor, and respond to reputational risks
Lead proactive community relations efforts, including institutional participation in local partnerships and public forums
Oversee development and execution of key brand activations and integration of branding at signature events, in collaboration with OCM and College events colleagues
Establish and track KPIs related to public relations, content performance, reputation-building, and community engagement
Regularly report on outcomes and return on investment (ROI) to VP, informing strategic refinement and demonstrating impact
Use data to optimize messaging, distribution strategies, and stakeholder engagement
Lead, mentor, and manage members of PR team
Promote cross-functional team collaboration, integration, and alignment across the Communications and Marketing division and beyond
Contribute to divisional planning, special initiatives, or presidential priorities as needed / requested
Stay abreast of higher education trends, audience behavior, and the evolving media landscape
Qualification
Required
Bachelor's degree in a related field
7 years of experience in a related field with at least 5 years of supervisory or managerial experience
Strategic expertise in public relations, brand positioning, and narrative development
Strong command of owned, earned, and shared content strategies and their brand building contribution
Deep understanding of content lifecycle management and storytelling in traditional and digital platforms
Familiarity with media relations, community engagement, and reputation management
Knowledge of performance metrics, KPIs, and ROI frameworks in public relations and strategic communications
Exceptional writing, editing, and messaging development skills
Strong interpersonal and cross-functional collaboration skills
Proficiency with digital content tools, CMS platforms, and basic analytics software
Excellent organizational, planning, and project management skills
Skilled at interpreting and using data to drive communications strategy
Ability to lead, mentor, and develop high-performing teams
Ability to manage complex, high-stakes situations with discretion and clarity
Ability to work collaboratively and effectively with senior leadership and across divisions
Ability to manage multiple priorities with agility in a dynamic environment
Demonstrated ability to be both a strategic leader and an active contributor to the work
Benefits
Medical, Dental, and Vision Insurance
Paid vacation and sick time - accrual of 7.34 hours of vacation per pay period (176 hours, 22 days per year) and 4 hours of sick time per pay period (96 hours, 12 days per year)
Paid seasonal breaks and holidays (20 days per year)
403(b) retirement plans where employees contribute 5% of pay and CC contributes 10%
Tuition benefits for employee and eligible dependents
Public Service Loan Forgiven
Company
Colorado College
Colorado College is a private liberal arts college located in Colorado Springs, Colorado.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Mike Slade
Trustee
Recent News
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