Confidential · 5 hours ago
Search Engine Optimization Manager
Confidential is a PR agency seeking an SEO Manager who is strategic and execution-focused. The role involves supporting SEO initiatives across client accounts and owned digital properties, with an emphasis on hands-on auditing, implementation, testing, and continuous optimization.
Marketing & Advertising
Responsibilities
Serve as a strategic SEO partner for client accounts, translating business goals into actionable search initiatives
Communicate SEO insights, priorities, and performance clearly to clients and internal stakeholders
Balance strategic planning with direct execution across multiple accounts and internal properties
Execute on-page, technical, and off-page SEO initiatives across client websites and owned properties
Perform technical SEO audits (site architecture, crawlability, indexation, page speed, Core Web Vitals, schema, redirects)
Implement SEO recommendations directly (HTML, CSS, CMS updates, tagging, schema markup)
Conduct keyword research, mapping, and on-page optimization aligned to search intent and business objectives
Optimize existing content and support new content development using SEO best practices
Support optimization for AI-driven and generative search experiences
Partner with content and PR teams to structure content for discoverability, authority, and citation in generative results
Implement structured data and semantic markup to improve machine readability
Monitor visibility and performance across emerging AI-powered search platforms
Work closely with developers, engineers, and web teams to prioritize and implement SEO fixes
Troubleshoot technical issues across CMS platforms (WordPress required)
Support website migrations, redesigns, and new page launches from an SEO perspective
Leverage HTML, CSS, and basic JavaScript knowledge to independently execute updates where possible
Track and analyze SEO performance using tools such as Google Search Console, GA4, Ahrefs, SEMrush, or similar
Evaluate traffic, rankings, engagement, and conversions to inform optimization efforts
Produce clear, actionable reports for both internal teams and client stakeholders
Identify trends, opportunities, and risks related to algorithm updates and evolving search behavior
Qualification
Required
3–5+ years of hands-on SEO experience (agency experience strongly preferred)
Proven technical SEO execution experience
Experience supporting Generative Optimization Engine (GEO) or AI-search initiatives
Working knowledge of HTML, CSS, and basic JavaScript
Experience with CMS platforms (WordPress required; others a plus)
Strong analytical skills and comfort working with SEO and analytics tools
Ability to manage multiple projects and deadlines in a fast-paced, client-driven environment
Preferred
Background in web development or engineering
Experience with schema markup, APIs, and server-side SEO considerations
Familiarity with headless CMS platforms or modern web frameworks
Understanding of PR-driven SEO, digital PR, or earned media's impact on search visibility
Experience supporting enterprise or multi-location websites