Plein Air Agency · 9 hours ago
Marketing Analyst
United States
Full-time
Remote
Mid Level
4+ years expPlein Air Agency is a leading marketing consultancy for the restaurant and hospitality industry, partnering with brands to drive guest acquisition, loyalty, and long-term growth. They are seeking a Marketing Data Analyst who will analyze guest behavior, campaign performance, and provide actionable insights to enhance marketing strategies.
AdvertisingConsultingMarketing
Responsibilities
Build and evolve guest profiles and segments using behavioral, transactional, and campaign data
Analyze campaign performance and optimization opportunities across acquisition, retention, loyalty, and lifecycle programs
Conduct basket analysis, cross-shopping analysis, and product insights to inform marketing strategy and promotional planning
Partner with Guest Engagement and Strategy teams to translate marketing questions into clear insights and recommendations
Identify opportunities to improve targeting, personalization, and message relevance based on guest behavior
Evaluate test-and-learn initiatives (A/B tests, offer strategies, channel experiments) and clearly communicate impact
Develop story-driven dashboards and presentations that help marketers and clients understand what’s happening and what actions to take
Work hands-on with data to pull, clean, and shape datasets as needed to support analysis (with an emphasis on outcomes, not tools)
Qualification
Required
4+ years of experience in marketing analytics, customer/guest insights, or strategy analytics
Prior experience in Marketing, Agency, or Consulting environments strongly preferred
Hands-on experience analyzing guest/customer behavior, campaigns, and lifecycle performance
Strong understanding of marketing metrics such as acquisition, retention, loyalty, repeat behavior, and offer performance
Experience building dashboards and storytelling views for marketers and business stakeholders
Comfortable working independently and owning analyses end-to-end
Non negotiable: Working knowledge of SQL for querying and shaping data
Non-Negotiable: Experience using BI tools (Power BI, Tableau, Looker, or similar) to communicate insights
Familiarity with CRM, CDP, loyalty, or digital marketing platforms
Preferred
Prior experience in Marketing, Agency, or Consulting environments strongly preferred
Exposure to Python or advanced analytics is a plus, but not required
Strong preference for candidates with experience in Retail, Hospitality, or Restaurant brands
Company
Plein Air Agency
Plein Air is a full service marketing consultancy providing sustainable growth solutions to restaurant and hospitality industry.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jason Abelkop
Chief Executive Officer
Paul McEnany
Founding Partner, CO-CEO
Company data provided by crunchbase