Schneider Saddlery · 7 hours ago
Growth Manager-Finally: A Growth Marketing Role Where Your Horse Life is the Requirement, Not the Secret
Schneider Saddlery is a company with a rich history of serving riders since 1948, seeking a Growth Manager who is not only familiar with the equestrian lifestyle but can also leverage AI in marketing strategies. The role involves managing full-stack growth initiatives including paid acquisition, SEO strategy, and analytics, while ensuring that marketing resonates authentically with horse owners.
RetailSporting GoodsSports
Responsibilities
Paid Acquisition: Google, Meta, TikTok, Pinterest, influencer collabs with riders/trainers
Shopify Platform: Merchandising, UX, CRO, A/B testing (you know what 'above the bit' means AND how to test a product page)
SEO Strategy: Educational content that converts (blanket weight guides, bit selection, boot fitting)
Amazon Execution: Marketplace growth, agency management
Analytics: CAC, LTV, cohorts, attribution (GA4, SQL)
AI Systems: Build automations that scale your output 10x
Ad creative that speaks the language (not 'horse equipment' -- 'turnout blankets rated for 10-degree nights')
Landing pages that answer the questions riders actually ask
Influencer partnerships with authentic riders, not just anyone with followers
Product page optimization based on how equestrians actually shop
Seasonal campaigns timed to how horse owners actually buy
Content strategy built on genuine expertise, not keyword-stuffed generic copy
Qualification
Required
Active/former rider or horse owner (any discipline welcome)
5-7 years DTC e-commerce/growth marketing experience
Built AI tools, automations, or apps (portfolio required)
Know Shopify hands-on, GA4/SQL fluently
Desire for ownership, autonomy, and real impact
Ability to move fast: Actions Unlock Answers is how you operate
Benefits
Health/dental/vision
401(k) match
Professional development
AI tool budget