Restaurant365 · 1 day ago
Customer Marketing Manager
United States
Full-time
Remote
Senior Level
$96K/yr - $145K/yr
5+ years expRestaurant365 is a SaaS company disrupting the restaurant industry with its cloud-based platform for accounting and back-office operations. The Customer Marketing Manager is responsible for driving expansion revenue through targeted upsell and cross-sell programs, managing lifecycle campaigns, and enhancing customer communications to increase product adoption and revenue growth.
AccountingProductivity ToolsRestaurantsSaaSSoftware
Responsibilities
Lead the design and execution of expansion marketing programs that generate pipeline and revenue through upsell and cross-sell across the existing customer base
Partner with Customer Success and Sales to identify, prioritize, and target expansion opportunities using product usage signals, attach gaps, account context, and opportunity data
Translate product launches, new features, and solution bundles into expansion plays that drive meetings, pipeline creation, and revenue impact
Own the end-to-end webinar program as a revenue conversion channel, including topic strategy, promotion, live execution, and post-event conversion campaigns
Design and manage multi-channel expansion campaigns across email, webinars, in-app, and customer channels with direct accountability for pipeline and revenue contribution
Own customer advocacy, third-party review, and customer proof programs used to drive expansion, including proactive sourcing and packaging of success stories, testimonials, peer references, and review content aligned to sales enablement needs
Create expansion enablement assets and campaign kits for Customer Success and Sales to drive conversion from marketing touch to revenue conversation
Leverage marketing automation platforms and AI-driven tools to operationalize targeting, personalization, expansion workflows, and performance optimization
Own conversion performance from expansion campaigns into sales conversations and pipeline creation, in partnership with Customer Success and Sales
Measure and report on campaign performance across expansion pipeline, conversion rates, product attach rates, and revenue impact, and translate insights into optimization actions
Other duties as assigned
Qualification
Required
5+ years of experience in customer marketing, lifecycle marketing, growth marketing, or digital marketing in a B2B or SaaS environment
Ownership of webinar programs used as a revenue or expansion conversion channel
Experience partnering with Customer Success and Sales to execute expansion plays and revenue programs
Experience building and operating customer advocacy, review, or customer proof programs
Strong proficiency with marketing automation and CRM platforms, with working experience applying AI-enabled tools
Strong writing and content creation skills for revenue-oriented customer communications
Strong project management, prioritization, and execution discipline
Revenue-oriented mindset with comfort owning pipeline and conversion accountability
Benefits
Competitive compensation package
Comprehensive medical benefits
R365 pays 100% of the premium for medical, dental, and vision insurance for employees
401k + matching
Team member stock options
Flexible PTO + Company holidays
Wellness initiatives
Philanthropy events
Company
Restaurant365
Restaurant365 is an enterprise management software for restaurants that provides accounting, inventory, scheduling, and payroll solutions.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$437.5MKey Investors
ICONIQ GrowthBessemer Venture Partners
2024-05-15Private Equity· $175M
2023-05-19Private Equity· $135M
2019-06-27Series C· $88M
Leadership Team
Morgan Harris
Co-Founder
Kate Kemp
Chief People Officer
Recent News
2026-01-16
2026-01-16
Company data provided by crunchbase