Madrivo · 1 day ago
General Manager, Insurance
United States
Full-time
Remote
Lead/Staff, Director/Executive
5+ years expMadrivo is a premier performance marketing agency that helps brands acquire customers at scale. They are seeking a General Manager for their Insurance vertical to architect and dominate this new line of business, focusing on sales, strategic partnerships, and monetization optimization.
AdvertisingAffiliate MarketingEmail Marketing
Responsibilities
Establish a high-growth Insurance vertical achieving $5M in top-line revenue with a minimum 20% gross margin
Extract an additional 5% margin through sophisticated post-monetization strategies (cross-sells, remarketing, and path optimization)
Establish the #1 Insurance offer within the Madrivo network, consistently delivering the highest eCPM for our internal and external publishers
Build a roadmap that accelerates our 5-year enterprise strategy, creating a vertical with massive standalone asset value
Qualification
Required
5+ years of proven success within the Insurance lead generation space (Auto, Health, Life, or Medicare)
Track record of building an Insurance vertical for an aggregator or agency from scratch, specifically leading demand for a $25M+ annual revenue business
Personally closed, onboarded, and scaled the top buyers of leads, clicks, and calls in the Insurance industry
Experience orchestrating monetization throughout the consumer journey to maximize yield
Led media buying strategies (Search, Social, Native, or Email) that resulted in positive yield and high ROAS
Ability to work autonomously as a hands-on contributor and the vision to recruit and lead a world-class team
Benefits
Exclusive Media Inventory: Access to top-tier, exclusive traffic sources that competitors can't touch.
Elite Infrastructure: An in-house creative agency, a robust marketing team, and proprietary technology built for scale.
Strategic Power: A reputation for excellence that opens doors to the world’s largest brands.
Company
Madrivo
Madrivo is an integrated marketing agency that helps companies acquire customers digitally.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ronen Hamatian
CEO
Asia Adell
Senior Advertiser Partnerships Manager
Company data provided by crunchbase