Instacart · 9 hours ago
Senior Product Manager, Marketing Experiences, Growth
United States
Full-time
Remote
Senior Level, Lead/Staff
$189K/yr - $233K/yr
8+ years expInstacart is transforming the grocery industry by providing essential services for customers and flexible earning opportunities for Personal Shoppers. They are seeking a Senior Product Manager to lead the strategy and roadmap for the marketer experience, focusing on campaign creation and measurement, while collaborating with various teams to drive growth.
Delivery ServiceE-CommerceGroceryShopping
Responsibilities
Own the strategy and roadmap for the marketer experience that powers campaign creation, testing, measurement, and iteration across Instacart and retailer partner channels. Partner closely with Marketing Capability PMs to support your vision, where needed
Translate campaign goals into productized workflows, templates, and experimentation frameworks in close partnership with internal Marketing, retailer marketing teams, Design, Engineering, and Data Science
Build automation and AI-assisted capabilities that reduce operational effort for marketers while improving consistency, repeatability, and speed to market for creative and audience experiments
Define growth funnel KPIs and instrumentation; partner with analytics to measure and provide marketer access to lift, conversion, CAC, LTV, and retention– delivering actionable insights for continuous iteration
Enable a high-velocity experimentation program (e.g., A/B, multivariate, holdouts) to help marketers validate ideas quickly, make data-informed decisions, and scale winners across surfaces (app, web, email, push, retailer e-commerce)
Qualification
Required
8+ years of product management experience building and shipping software products
3+ years driving growth or marketing technology products at scale in e-commerce, marketplaces, or advertising/marketing platforms
Hands-on experience running A/B and multivariate experiments end to end using experimentation platforms and interpreting results with statistical rigor
Proven track record building internal or marketer-facing tools from 0→1 and iterating post-launch based on user feedback and data
Experience leading cross-functional teams across Engineering, Design, Marketing, and Data Science to deliver complex, multi-surface initiatives
Bachelor's degree in a relevant field (e.g., Computer Science, Engineering, Statistics, Economics) or equivalent practical experience
Preferred
Direct experience partnering with brand and retailer marketing teams and design organizations to translate campaign strategies into product capabilities
Expertise mapping and optimizing consumer journey flows across app, web, email, and push, including lifecycle and retention programs
Fluency in growth funnel analytics (acquisition, activation, retention, monetization) and building KPI frameworks that align teams on outcomes
Experience integrating with marketing and retail ecosystems such as CDPs and ESPs (e.g., Segment, Braze, Iterable, Salesforce Marketing Cloud) and ad/attribution tools
Background building AI-assisted workflows for creative generation, audience selection, or campaign automation
Comfort operating in an ambiguous, fast-changing environment with a bias for rapid experimentation and iterative delivery
Benefits
New hire equity grant
Annual refresh grants
Company
Instacart
Instacart is an online grocery platform that offers same-day delivery and pickup services for retailers and consumers.
1001-5000 employees
H1B Sponsorship
Instacart has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (156)
2024 (173)
2023 (111)
2022 (159)
2021 (170)
2020 (59)
Funding
Current Stage
Public CompanyTotal Funding
$2.92BKey Investors
T. Rowe PriceTiger Global ManagementD1 Capital Partners
2023-09-19IPO
2021-11-01Private Equity· $232M
2021-09-05Secondary Market
Leadership Team
Chris Rogers
Chief Executive Officer
Brandon Leonardo
Co-Founder
Recent News
Crain's New York Business
2026-01-24
The Journal Record
2026-01-18
Company data provided by crunchbase