NIH Federal Credit Union · 5 hours ago
Marketing Strategist
Rockville,MD,US
Full-time
Hybrid
Senior Level
$70K/yr - $88K/yr
5+ years expNIH Federal Credit Union is dedicated to enhancing member experience through innovative marketing strategies. The Marketing Strategist will develop, execute, and optimize integrated marketing efforts to support member acquisition, engagement, and retention.
BankingCredit CardsFinanceFinancial Services
Responsibilities
Participate in the development of and timely execution of multi-channel marketing campaigns to support credit union products, services, and strategic priorities
Translating high-level brand strategy into actionable creative direction
Coordination and adherence to campaign timelines, creative assets, stakeholder reviews, and cross-functional alignment
Monitoring campaign performance and recommending optimizations based on data insights
Working closely with internal teams and external partners (agencies, designers, vendors) to ensure campaigns are delivered on time and aligned with brand standards
Assist in developing, coordinating, producing, editing, proofing, and delivering digital campaigns and other marketing channels
Use analytics tools to measure campaign effectiveness, channel performance, member behavior, and ROI
Develop dashboards and recurring reports to present insights to leadership
Apply data-driven recommendations to create marketing lists, refine strategy, enhance segmentation, and improve member engagement
Support ongoing market research, competitive analysis, and member insights initiatives
Plan, design, and execute as-needed member-facing emails to support the credit union’s various member lifecycle, cross-sell, retention, usage, and transactional communication needs
Manage segmentation, personalization, and A/B testing to increase relevance and performance
Ensure content is compliant with industry regulations (e.g., CAN-SPAM) and internal governance guidelines
Track email performance metrics and provide insights for continuous improvement
Manage day-to-day utilization of marketing automation platforms to build and optimize automated workflows and nurture journeys based on transactional triggers and other factors that would support our right message/right time objectives
Collaborate with the supervisor and VP to integrate and predictive analytics and other data through available sources (i.e.. Datava, Savvy Money, Segmint, WithClutch) to improve targeting and efficiency
Track automated marketing campaign performance across utilized media channels (email, online banking, etc.) and provide insights for continuous improvement
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related field
At least 5 years of marketing experience; financial services or credit union experience a plus
Strong understanding of digital marketing strategies, best practices, and trends
Experience with email marketing tools and marketing automation platforms
Proficiency in social media management and analytics tools
Strong analytical skills with the ability to translate data into actionable insights
Excellent communication, project management, and organizational skills
Ability to work collaboratively with cross-functional teams and manage multiple priorities
Ensure that work results and processes comply with relevant laws and with established NIHFCU policies, procedures, and practices, including, but not limited to, the Bank Secrecy Act (BSA). Attend all required training or complete and pass all online required training courses as applicable
Benefits
Benefit Package for all Full time employees includes health, dental, vision, Life insurance benefits
401(K) and profit sharing
Tuition Reimbursement
Career Advancement and development
Credit Union Membership with discounted services and products
Company
NIH Federal Credit Union
Nih Federal Credit Union provides loans, credit cards and mortgages as well as online services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Juli Anne Callis
President and Chief Executive Officer
Christiana Anderson
Chief Human Resources Officer
Recent News
2023-07-07
Company data provided by crunchbase