NAADAM · 10 hours ago
Performance Marketing Manager
New York, NY
Full-time
Hybrid
Mid Level
$80K/yr - $100K/yr
3+ years expNaadam is a company redefining luxury by delivering premium cashmere at accessible prices. They are seeking a detail-oriented Performance Marketing Manager to drive customer acquisition and sales through paid media channels, optimizing performance and managing creative strategies.
E-CommerceFashionInternetRetailSustainability
Responsibilities
Manage overall strategy and day-to-day performance of Paid Social and Paid Search platforms and campaigns (including but not limited to Meta, TikTok, Amazon Ads, Reddit, Search, Shopping, PMAX, YouTube, and Demand Gen)
Develop and implement new testing strategies to scale the account while maintaining efficiency
Manage our creative pipeline, including ad trafficking and launches, creative insights, and recommendations in partnership with our creative team
Work cross-functionally with our Ecommerce team on landing page analysis and testing to drive up CVR
Assist with channel-level reporting and analysis
Build, maintain, and optimize reporting dashboards to communicate core KPIs and performance metrics with Director of Performance Marketing
Manage daily optimizations to track against channel goals and budgets
Track KPIs, distill insights from campaign data, and provide regular performance updates to the team
Effectively convey results and insights to leadership in weekly meetings
Qualification
Required
3+ years of hands-on-keys management experience with Meta and Google Ads
Strong attention to detail and a proven track record supporting multi-million dollar paid search campaigns
An analytical and performance-driven mindset with a solid understanding of growth marketing KPIs
Proficiency in Excel/Google sheets and data analysis
Experience with multi-touch attribution and MTA platforms such as Northbeam
Excellent communication and collaboration skills with experience presenting to key stakeholders
Ability to work quickly and independently
Bachelor's in Marketing, Business, or other related field
3-5 years experience in performance or growth marketing or other related field
Preferred
Certifications in Meta Ads or Google Ads a plus
Benefits
Paid Vacation
Health Insurance
401k Plan
Hybrid Work - Employees are required to be in office at least 3 days a week
Company
NAADAM
Naadam is an American clothing company specializing in affordable, luxury cashmere products.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$16MKey Investors
Vanterra Capital
2019-03-01Series B
2018-07-17Series A· $16M
2017-12-01Seed
Leadership Team
Matthew Scanlan
CEO & Co-Founder
Diederik Rijsemus
COO & Co-Founder
Recent News
The Hollywood Reporter
2025-11-08
Company data provided by crunchbase