Wawa, Inc. · 1 day ago
Director of Brand Strategy and Experience
Media, PA
Full-time
Onsite
Director/Executive
10+ years expWawa, Inc. is committed to making life a little better every day and is seeking a Director of Brand Strategy and Experience. This role is responsible for driving brand strategy, leading innovative advertising campaigns, and enhancing customer experiences through effective communication and collaboration with internal stakeholders.
CoffeeCustomer ServiceFood and BeverageOil and GasRetail
Responsibilities
Lead overall brand strategy and paid communications strategy
Lead and inspire internal and external teams on the development and execution of innovative and impactful advertising campaigns and experiences to drive revenue and engagement
Ensure we are delivering the most meaningful, useful and efficient communications experiences that not only satisfy, but engage our customers
Partner and collaborate closely with key internal stakeholders to develop new opportunities and hone existing strategies to maximize our communications and experiences
Develop creative strategy and media mix that maximizes brand awareness and sales/gross profit
Oversee the selection and management of agency partners, including creative, media, sports, digital and printing functions as well as across our other work streams
Oversee the strategic assessment, identification, negotiation, activation and measurement of sports marketing partnerships
Stay one-step ahead on customer and industry trends to inspire innovation and experimentation
Leverage analytics and customer insights to help identify areas of opportunity, help prioritize efforts, and form an actionable (and measurable) plans
Be proactive and engage with stakeholders to rapidly explore ideas, identify business and user outcomes, build consensus, minimize risk and define success
Ensure and deliver the most meaningful, useful and efficient experiences that not only satisfy, but engage our customers
Oversee the development and management of the overall feature roadmaps, calling attention to areas of concern, consumer frustration, and opportunities for the business
Define the vision, goals and objectives for Wawa’s Social, initiatives
Identify opportunities to further deepen customer relationships through sound strategic rationale and assist Social teams in guiding its development
Ensure key acquisition and active metrics are defined and reached YoY
Deliver results through building the plan and owning the strategy, but also be ready to dive in to the data, creative and/or technology to ensure our goals are met
Qualification
Required
Undergraduate degree preferred or equivalent combination of training and experience in a creative or technical field preferred. Graduate degree a plus
10+ years professional experience in Marketing, Advertising, Product Management, Product Design, Interface/Application Design, User Experience, Usability Engineering, or similar
10+ years of experience collaborating cross-functionally with key stakeholders, marketers, analysts, engineers, and visual designers
Experience or working knowledge of current web/native technologies and trends
Well-versed in collaborative design techniques, Agile and Lean frameworks, application and requirements design, rapid prototyping, UI design, UI patterns, and information architecture
Strong experience driving channel growth and adoption
Communicate effectively both orally and in writing
Analyze information, understand implications, and effectively propose solutions
High degree of professionalism and confidentiality
Ability to effectively negotiate
Handle multiple priorities simultaneously
Establish and maintain a working environment conducive to positive morale, individual style, quality, creativity, and teamwork
Work collaboratively with cross-functional teams
Strong executive leadership and collaboration skills
Company
Wawa, Inc.
Here at Wawa, the sky's the limit. Voted as “America’s Favorite Convenience Store,” Wawa operates a chain of convenience retail stores located in Pennsylvania, New Jersey, Delaware, Maryland, West Virginia, Indiana, Ohio, Kentucky, Virginia, North Carolina, Georgia, Alabama, Florida, and Washington D.C.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$0.71MKey Investors
PennDOT
2023-08-15Grant· $0.71M
Leadership Team
Grahame Wood
Founder
Recent News
The Philadelphia Inquirer
2026-01-18
The Philadelphia Inquirer
2026-01-16
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