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Accor · 6 hours ago

Director of Public Relations

Boston, MA

Full-time

Onsite

Lead/Staff, Director/Executive

$74K/yr - $106K/yr

5+ years exp

Accor is a worldwide leader in hospitality, committed to welcoming diverse talent and supporting personal growth. The Director of Public Relations is responsible for shaping and elevating the hotel’s public image through strategic storytelling and media relations, while ensuring consistent messaging that aligns with the hotel’s values and objectives.

Food and BeverageHospitalityLocation Based ServicesResortsTourismTravel

Responsibilities

Develop and execute an integrated PR and communications strategy that supports brand awareness, revenue goals, and market positioning

Ensure all external messaging reflects the hotel’s voice, brand standards, and guest experience

Collaborate closely with Sales, Marketing, Operations, and Executive Leadership to align messaging and initiatives

Serve as the primary media contact for local, national, and international press

Build and maintain strong relationships with journalists, editors, influencers, and tastemakers

Pitch proactive story ideas tied to hotel offerings, culinary concepts, events, renovations, leadership, and destination relevance

Coordinate media visits, familiarization trips, interviews, and photo shoots

Oversee creation of press releases, media kits, fact sheets, brand narratives, and executive bios

Guide storytelling across earned, owned, and shared channels in collaboration with Marketing and Digital teams

Identify seasonal, cultural, and experiential opportunities to create newsworthy moments

Develop and manage influencer collaborations aligned with brand values and target audiences

Identify and execute strategic partnerships with luxury brands, cultural institutions, and community organizations

Ensure all partnerships drive authentic brand exposure and measurable impact

Monitor brand sentiment across media and digital platforms

Lead crisis communications planning and response in collaboration with Executive Leadership

Act as a calm, strategic communicator during sensitive or high-visibility situations

Serve as an ambassador for the hotel within the local community and hospitality ecosystem

Build relationships with tourism boards, chambers of commerce, cultural organizations, and key stakeholders

Support destination storytelling and positioning initiatives

Track PR performance metrics including media impressions, share of voice, sentiment, and ROI

Provide regular reporting and insights to leadership

Adjust strategies based on results and market trends

Qualification

Luxury hospitality experienceBrandingExperiential marketingSales experience in hospitalitySales reportingCrisis managementRelationship-buildingStorytelling