Yum! Brands · 21 hours ago
Director, Marketing Technology
Plano, TX
Full-time
Onsite
Director/Executive
$156K/yr - $193K/yr
10+ years expYum! Brands is a leader in the restaurant industry, and they are seeking a Director of Marketing Technology to drive measurable growth through customer intelligence and technology. This role focuses on leveraging MarTech and CRM capabilities to create scalable programs and deliver value across brands and markets.
Food and BeverageHospitalityRestaurants
Responsibilities
Partner with data teams to develop and activate customer insights that inform strategy and annual planning
Embed insights into decision-making across marketing, commerce, menu, and loyalty, rather than siloed within MarTech
Partner with data teams to guide the development of customer insights that move the organization from broad segmentation to personalization at scale across the customer journey
Define cross-brand MarTech platform standards, ensuring scalability, consistency (CRM, Loyalty)
Enhance Performance Marketing (Media Partners/Tech) and CRM capabilities to drive transaction and sales growth across brands and regions
Own vendor strategy and commercial management, leveraging Yum’s scale for cost and capability advantage
Lead loyalty technology agenda, aligned to brand strategy and priorities (KFC)
Source, manage, and govern implementation partners to ensure speed to value, quality of adoption, and market readiness
Support the commercialization of MarTech platforms and programs (CRM, Loyalty)
Define and track clear, program-level links between initiatives and incremental transactions, sales, and frequency
Scale proven programs across brands and markets to demonstrate system-wide growth contribution
Demonstrate ROI of technology investments, including franchise-level economic impact (EBITDA)
Build MarTech, customer data, and personalization fluency among the senior Yum, brand, and franchisee leaders responsible for growth, investment decisions
Lead complex stakeholder engagements across Byte Products (Commerce, Byte Kiosk, Byte Menu) and brand teams
Partner closely with data platform leaders to ensure seamless integration of MarTech platforms with AIDA, Byte Products, and other critical enterprise surfaces
Qualification
Required
10+ years of experience in Marketing Technology leadership, with expertise in platforms and programs
Bachelor's degree in Computer Science, Marketing, or related field; Master's degree preferred
Proven ability to manage large-scale vendor relationships and contracts, focusing on cost efficiency
Experience working with diverse brand and market combinations, tailoring solutions accordingly
Strong track record of driving cross-functional collaboration and managing stakeholders at all levels
Excellent vision and communication skills to inspire and lead marketing transformation efforts
Deep understanding of CRM systems, customer communication systems, and data tagging
Ability to align performance marketing capabilities with brand-building initiatives
Experience in implementing CRM journeys and upsells in e-commerce environments
Strong analytical skills and a data-driven approach to decision-making
Preferred
Master's degree preferred
Benefits
4 weeks of vacation PLUS holidays
5 sick days
2 paid volunteer days
401k matching
Medical, dental, vision
Life insurance
Half day Fridays
Generous parental leave
A world-famous recognition culture
Employees (and their eligible family members) may enroll in the following types of insurance coverage: medical, dental, vision, legal, and accidental death and dismemberment, as well as FSA/HSA (depending on enrolled medical plan).
Yum! also provides short-term disability, long-term disability, and life insurance.
Employees may enroll in our 401(k) plan.
Yum! provides 4 weeks of vacation, paid sick leave, 10 paid holidays, a floating day off and 2 paid days for volunteer time each calendar year.
Company
Yum! Brands
Yum! Brands is a quick-service restaurant brand that primarily operates the likes of KFC, Pizza Hut, and Taco Bell.
1001-5000 employees
H1B Sponsorship
Yum! Brands has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (1)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$3.5B2025-09-09Post Ipo Debt· $1.5B
2024-04-26Post Ipo Debt· $2B
1997-09-26IPO
Leadership Team
Christopher Turner
Chief Executive Officer
Ranjith Roy
Chief Financial Officer
Recent News
2026-01-22
2026-01-03
The Independent
2025-12-29
Company data provided by crunchbase