Anthropologie Weddings · 16 hours ago
Anthropologie Manager of Content & Communications Strategy
US-PA-Philadelphia
Full-time
Onsite
Senior Level
6+ years expAnthropologie Weddings is seeking a Manager of Content & Communications Strategy to bridge brand narratives with content strategies. The role involves leading a team to create cohesive storytelling, collaborating with cross-functional teams, and ensuring that content aligns with brand positioning and delivers measurable outcomes.
E-CommerceFashionRetailWedding
Responsibilities
Translate brand narrative strategies and insights into actionable content strategies for evergreen platforms and seasonal campaigns
Build briefs, frameworks, and toolkits that align creative, marketing, and merchandising teams around unified stories
Ensure all content ladders back to brand positioning while delivering measurable business outcomes
Manage and mentor a team of [1–3] strategists, fostering growth in brand storytelling, cultural analysis, and content planning
Set priorities, delegate projects, and provide ongoing feedback to ensure high-quality strategy outputs
Champion innovation by encouraging the team to test new tools, formats, and approaches (AI, AEO, emerging social)
Partner with Creative Directors and Campaign Marketing leads to shape storytelling from the ground up
Collaborate with SEO, Growth Marketing, and Paid Media to ensure strategies optimize for discovery and performance
Partner with Consumer Insights to synthesize quantitative and qualitative data into creative opportunities
Define KPIs for content strategy impact (brand lift, search ranking, engagement, resonance)
Monitor and report performance, translating results into recommendations for future campaigns
Support the Director in maintaining the Brand Narrative Scorecard
Qualification
Required
6–8 years in content strategy, brand strategy, or creative strategy roles, ideally within retail, fashion, beauty, or lifestyle
Experience managing direct reports, with a track record of building high-performing teams
Proven ability to convert consumer insight into compelling creative platforms
Deep understanding of SEO, AEO, and cultural trend tracking
Strong communication and presentation skills; confident influencing senior leaders
Editorial, creative, or cultural storytelling background is highly valued
Benefits
Medical
Dental
Vision
PTO
Generous employee discounts
Retirement savings
And much more!
Company
Anthropologie Weddings
A wedding destination, exclusively from Anthropologie Anthropologie Weddings is a destination for the bride in search of uniquely beautiful ways to celebrate a uniquely beautiful love story.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase