Continental · 5 hours ago
Customer Marketing Strategy Manager (Marketing KAM)
1794 MacMillan Park Dr, Fort Mill, SC 29707, USA
Full-time
Hybrid
Mid, Senior Level
5+ years expContinental is a leading tire manufacturer and industry specialist. They are seeking a Customer Marketing Strategy Manager to manage customer marketing programs, enhance brand visibility, and drive sales through effective use of co-op marketing funds. This role acts as a bridge between Sales and Marketing, ensuring strategic growth investments and optimizing marketing activities for partners.
AutomotiveManufacturingRetailTransportation
No H1B
Responsibilities
Manage the operations of the customer marketing program, including planning, guidelines, submissions and approvals
Serve as the primary liaison between internal teams and external partners regarding campaign execution and brand guidelines
Guide partners in developing annual plans and campaigns to drive sales (digital, social, events, etc.)
Ensure brand standards and messaging consistency across all partner marketing activities
Align partner investment strategies with corporate strategies to achieve efficiencies
Track spend, ROI, and performance of funded campaigns
Provide insights and recommendations to optimize program effectiveness
Educate and support channel partners on how to access and leverage funds effectively
Collaborate with sales teams to maximize partner engagement and ensure alignment with business goals
Partner with Sales Key Account Manager to maintain program documentation and ensure adherence to co-op guidelines, budget allocation, and financial accountability
Forge and nurture strong connections with partners, internal marketing, sales and agencies
Adapt and innovate marketing strategies and tactics to stay ahead in the ever-changing marketing landscape
Qualification
Required
Bachelor's Degree in Marketing, Business, Communications or related field
5+ years experience in marketing program management, channel marketing, or partner marketing
2+ years experience in digital marketing
Experience developing and managing significant budgets
Strong project management skills with the ability to manage multiple stakeholders and deadlines
Ability to work within a corporate environment while pushing for new creative ideas
Ability to listen and work collaboratively with customers & team members from various functions
Relationship oriented
Self-motivated with a passion to win
Gage consumers, business partners and cross functional teams
Understanding of marketing KPI's and analytics
Excellent, professional verbal and written communication skills
Analytical mindset with experience in reporting and program optimization
Excellent communication, presentation, and relationship-building skills
Legal authorization to work in the U.S. is required. Continental is only able to offer visa support for internals individuals who currently hold an existing valid employment visa
Preferred
Experience with franchise/Co-Op marketing models
7+ years experience in marketing program management, channel marketing, or partner marketing
Benefits
Immediate Benefits
Robust Total Rewards Package
Paid Time Off
Volunteer Time Off
Tuition Assistance
Employee Discounts, including tire discounts
Competitive Bonus Programs
Employee 401k Match
Diverse & Inclusive Work Environment with 20+ Employee Resource groups.
Hybrid Work
Employee Assistance Program
Future Growth Opportunities, including personal and professional
And many more benefits that come with working for a global industry leader!
Company
Continental
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2000-06-30IPO
Leadership Team
Aruna Anand
President and CEO, Continental Automotive, North America
Eva Lim
HRBP / Talent Acquisition & Employer Branding
Recent News
2026-01-07
Company data provided by crunchbase