Schneider Saddlery · 2 hours ago
Growth Manager - Equestrian + AI Builder + Full-Stack Growth | Heritage Brand
Schneider Saddlery is a 75-year family-owned equestrian brand seeking a Growth Manager who combines expertise in horses, AI, and growth marketing. The role involves owning the growth engine, including managing paid acquisition, SEO strategy, and deploying AI systems to drive customer acquisition and revenue growth.
RetailSporting GoodsSports
Responsibilities
Acquire 10K-20K new customers (30-50% YoY growth)
Drive $2M-4M incremental revenue
Improve CVR 50-100 basis points ($500K-1M impact)
Launch 2-3 new profitable channels
Scale Amazon to seven-figure channel
Deploy AI systems that eliminate 20-30 hours/month of manual work
Paid Acquisition: Google, Meta, TikTok, Pinterest, influencer partnerships
Shopify Platform: Merchandising, UX, CRO, A/B testing (hands-on, not delegated)
SEO Strategy: Content-to-conversion, product page optimization
Amazon Execution: Channel strategy, agency management, marketplace growth
Analytics & Attribution: CAC, LTV, cohorts, multi-touch attribution (GA4, SQL)
AI Systems: Build and deploy automations that scale output without headcount
Qualification
Required
Active or former rider / horse enthusiast with genuine passion
5-7 years DTC e-commerce/growth marketing experience
BUILT AI-powered tools, automations, or apps (portfolio required)
Know Shopify platform hands-on (not just strategy)
Use GA4/SQL fluently for analytics
Have paid channel expertise (Google/Meta minimum)
Want full ownership with real autonomy
Embodies: Actions Unlock Answers -- you move before you're ready
Benefits
$110K-140K base + 20-30% performance bonus
Six-figure+ ad budget with decision authority
Professional development budget, tool budget, AI tool budget