Senior Field Marketing & ABM Manager, West jobs in United States
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Serval · 11 hours ago

Senior Field Marketing & ABM Manager, West

positionSan Francisco, CA
timeFull-time
remoteOnsite
senioritySenior Level
money$150K/yr - $200K/yr
date5+ years exp

Serval is the AI platform for IT teams, seeking a Senior Field Marketing & ABM Manager to partner with Sales and run high-impact field programs. The role involves defining go-to-market strategies, designing marketing experiences, and orchestrating ABM programs for strategic accounts.

Agentic AIArtificial Intelligence (AI)Information TechnologyNatural Language Processing

Responsibilities

Define the West Coast go-to-market strategy for field programs: what we do, where we show up, and how we win in this market
Design 1:1, 1:few, and 1:many field marketing experiences [regional dinners, happy hours, hackathons, out of the box experiences, etc] that align to active opportunities and target accounts
Orchestrate ABM programs with Strategic accounts across channels: direct mail, events, digital, gifting, & content
Partner with Sales to understand territory priorities, account dynamics, and pipeline gaps - then actively participate in deal strategy, not just event execution
Track impact through account engagement, pilots started, velocity, and closed-won revenue
Create tight feedback loops with Sales leadership to continuously improve territory strategy and program effectiveness
Test unconventional tactics. Push boundaries. Try things that make people's jaws drop

Qualification

Field marketing experienceABM marketingSalesforce proficiencyData analysis skillsHubspot proficiencyCreative thinkingCollaboration skillsAdaptability

Required

5-7+ years experience in field, experiential, growth, or ABM marketing
Proficiency with Salesforce, Hubspot (or similar), and intent tools (6sense, Demandbase, or similar)
Proven track record of running regional field programs, account-based campaigns, or growth programs that drove measurable pipeline and revenue
Strong data analysis skills. You can build reports, interpret metrics, and make data-driven decisions
Deep experience partnering with Sales teams and marketing to Enterprise and Strategic companies
Creative thinker who can turn a vague goal into a concrete, compelling plan and crush the execution
Comfortable moving fast, experimenting, and adjusting in real time
Strong collaborator who earns trust with Sales quickly
Comfortable with 25% travel, up to 50% seasonally

Preferred

Previous experience marketing to IT, Engineering, or Security leaders

Benefits

Impact: Be a key player in shaping the success of our product and company.
Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
Culture: Join a culture that values innovation, ownership, accountability, and fun.

Company

Serval

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Serval provides an AI-native IT service management platform that automates routine tasks and streamlines help desk requests.
dateFounded in 2024
location
San Francisco, California, USA
people-size11-50 employees
web-link
https://www.serval.com

Funding

Current Stage
Growth Stage
Total Funding
$122M
Key Investors
Sequoia CapitalRedpoint
2025-12-11Series B· $75M
2025-10-21Series A· $47M

Leadership Team

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Jake Stauch
Founder and CEO
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