Associa · 18 hours ago
Regional VP of Sales
Richardson, TX
Full-time
Onsite
Lead/Staff, Director/Executive
3+ years expAssocia is a leading company in community management services, and they are seeking a Regional VP of Sales to oversee sales activities in the assigned region. The role involves developing and executing strategic marketing plans, collaborating with key stakeholders, and ensuring the growth and profitability of sales within the region.
AccountingCommunitiesConsultingProperty ManagementReal Estate
Responsibilities
Responsible for the development and performance of all sales activities in assigned region, towards achieving maximum profitability and growth in line with company vision and values
Works with Sales Operations, Branch Presidents, Sales Directors, Marketing and Regional operations executives to establish plans and strategies to expand the customer base in assigned branches' geographic areas and contributes to the development of sales, training and educational programs for clients, sales professionals and branch presidents
Develops, implements and follows through on a strategic marketing plan and sales strategy in conjunction with the branch and Marketing Department to ensure attainment of company sales goals and profitability
Empower local sales directors while maintaining strategic oversight
Works with local business development personnel and branch president to understand and gain comfort in selling Associa delivering and clear and consistent message
Initiates and coordinates development of action plans to penetrate new markets
Assists in the development and implementation of marketing plans
Conducts one-on-one review with all sales directors to build more effective communications, address and implement training and development needs, and provide insight for the improvement of sales performance
Provides timely feedback to Branch President, RVP, VP and SVP related to performance
Assists branch at presentation, when applicable
Provides additional review of expenses to meet budget guidelines
Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the local team
Partners with key stakeholders (SVP | RVP | Branch President| Marketing) by collaboration and execution of initiatives
Build relationships through understanding the needs and expectations of all stakeholders
Identify marketing priorities based on primary focus of “lead generation”
Works with local BDP to measure the effectiveness of all marketing and sales programs and distribution channels
Design and implement changes, as appropriate
Recommend marketing promotions in conjunction with national campaigns
Lead the region in the development of target accounts and in identifying customer profitability improvement plans
Coach all sales representatives on target account plans and ensure employees have the appropriate sales goals
Develop strategies to grow direct business and ensure that distribution sales are properly managed in accordance with the individual business strategies
Analyze the success of the region's lead generation efforts through KPMs (key performance metrics) and set aggressive region account development goals
Ensure sales tools (salesforce, PFL, lead generation and engagement channels, etc.) are used effectively by each region representative
Perform annual and quarterly performance review with VP of sales
Qualification
Required
Bachelor's degree is preferred and/or a minimum of three to five years' experience in industry related sales
Ability to read, analyze, and interpret complex documents
Ability to respond effectively to highly sensitive inquiries or complaints in a timely manner
Ability to “read a room” and adapt to audience
High level written and verbal communication skills include the ability to make effective and persuasive speeches and presentations to top management, public groups, and/or boards of directors
Knowledge and ability to adapt to varying group dynamics is a plus
Ability to define problems, collect data, establish facts, and draw valid conclusions in a proficient manner
Demonstrates commitment to delivering outstanding customer service to current and potential clients
Take ownership to personally resolve problems or ask for assistance
Listens well, asks clarifying questions, and communicate effectively (verbal and written)
Takes initiative to recognize and address problems quickly and decisively
Self-motivated with ability to work in an unstructured environment
Advanced situation judgment
Strong/effective negotiation skills (externally and internally)
Committed to following up with employees, VP and corporate partners in a timely manner
Coaches and mentors' team to work together to deliver expected performance
Works with team to analyze common issues, dig for root causes, and adjust services or processes to prevent issues from occurring in the future
Ability to gain a strong understanding of Associa, our value proposition, core values, services, policies and procedures
Possess strong leadership skills and attributes (coaching, performance management, servant mentality)
Ability to develop relationships will help foster opportunities for big market growth
Thoroughly understand prospects business and key value drivers by driving two-way communication
Build Value through Associa's unique insight, experience and solutions
Excellent problem-solving skills to create solutions to cut costs, increase property values, create community involvement and provide superior level of service
Ability to effectively measure ROI on marketing and sales efforts
Ability to follow through in order to maintain timeline consistency
Knowledge and proficient utilization of MS office 2000, Excel, Word, PowerPoint, Power BI, Basecamp a plus
Knowledge and utilization of CRM, preferably Salesforce
Must have clean driving record and clear background and drug screening
Company
Associa
Associa provides management and consultancy services.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknown2008-06-11Private Equity
Leadership Team
Michelle Johnson
SVP, Chief Information & Transformation Officer
Debra Warren
Vice President of Learning and Development
Recent News
GlobeNewswire
2026-01-05
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