Senior Events Marketing Manager jobs in United States
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Serval · 21 hours ago

Senior Events Marketing Manager

positionSan Francisco, CA
timeFull-time
remoteOnsite
senioritySenior Level
money$150K/yr - $200K/yr
date6+ years exp

Serval is an AI platform for IT teams, trusted by innovative companies to automate IT workflows. As the Senior Events Marketing Manager, you will create transformative experiences that establish Serval as a leader in AI-powered IT automation, working closely with cross-functional teams to drive brand perception and revenue growth.

Agentic AIArtificial Intelligence (AI)Information TechnologyNatural Language Processing

Responsibilities

Own end-to-end strategy and execution for Serval's most impactful brand moments—owned summits, flagship conferences, and strategic third-party activations
Design unique experiences that shape brand perception, create momentum at the top of the funnel, and drive real revenue growth
Obsess over your craft: content flow, pacing, stage presence, and how each moment compounds into the next
Orchestrate across Executive, Product, Sales, and Customer teams to turn strategy and stories into experiences the market remembers
Partner closely with Field Marketing to activate, scale, and extend these moments into regional and account-level programs
Ensure strong downstream impact through intentional follow-through with marketing, sales, and customer teams
Track and analyze key metrics to optimize future events
Establish playbooks, systems, and standards that enable consistent, high-quality execution

Qualification

Event marketingB2B SaaS experienceEvent management platformsCRM systemsMarketing automation toolsVirtual event strategiesOperatorDecisive under pressureAttention to detailCollaboration

Required

6+ years of experience in event marketing, preferably within high-growth startups, B2B SaaS, or enterprise sales
Proven owner of large-scale B2B events and conferences with executive audiences (including end-to-end strategy, logistics, vendor management, and onsite orchestration)
Track record of driving measurable pipeline and revenue impact through events
Ability to travel - estimated travel requirement ~ 25%
Proficiency with event management platforms (Splash, Cvent, or similar), CRM systems (Salesforce), and marketing automation tools
Experience with virtual and hybrid event strategies

Preferred

Previous experience marketing to IT, Engineering, or Security leaders

Benefits

Impact: Be a key player in shaping the success of our product and company.
Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
Culture: Join a culture that values innovation, ownership, accountability, and fun.

Company

Serval

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Serval provides an AI-native IT service management platform that automates routine tasks and streamlines help desk requests.
dateFounded in 2024
location
San Francisco, California, USA
people-size11-50 employees
web-link
https://www.serval.com

Funding

Current Stage
Growth Stage
Total Funding
$122M
Key Investors
Sequoia CapitalRedpoint
2025-12-11Series B· $75M
2025-10-21Series A· $47M

Leadership Team

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Jake Stauch
Founder and CEO
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