SVP Worldwide · 17 hours ago
Manager, Marketing
Nashville, TN
Full-time
Hybrid
Mid, Senior Level
5+ years expSVP Worldwide is the world’s largest consumer sewing machine company, home to iconic brands like SINGER® and HUSQVARNA VIKING®. The Marketing Manager will lead marketing strategies for the Dealer Sales Channel, empowering dealer partners and executing cohesive campaigns to drive growth and engagement.
ConsumerManufacturing
Responsibilities
Lead marketing strategy and execution for the North American Dealer Sales Channel, delivering campaigns that drive growth and strengthen partner engagement
Manage and develop a Dealer Marketing Specialist, setting clear priorities, coaching performance, and fostering an inclusive, collaborative team dynamic
Partner closely with Sales to align marketing messages with channel needs, share performance results, and maintain transparent communication with dealer partners
Manage alignment on Pricing & Promotions, including how, when, and where promotional strategies will be used across the Dealer channel to protect brand equity, avoid channel conflict, and support sustainable growth. Influence Dealer Wholesale Specials and stay informed on the latest MAP (Minimum Advertised Pricing) updates to help guide clear, channel aligned promotional decisions
Equip Dealers with performance marketing best practices, sharing how to grow their local business through email marketing, paid social and Google ads, SEO improvements on websites and business listings, and strategies for optimizing map search visibility
Oversee creative development for dealer-facing campaigns, instore marketing, digital assets, and monthly promotional initiatives
Support go-to-market planning for new products, ensuring flawless launches and alignment across brands
Collaborate with the Digital and Performance Marketing teams to execute targeted campaigns, maintain CMS content, and deliver measurable results
Represent the channel at trade shows, customer meetings, and webinars
Track KPIs, report ROI to leadership, and continuously test new ideas to drive channel improvements
Qualification
Required
5–7 years of experience in marketing, channel marketing, retail marketing, or a related field; experience supporting dealer or specialty retail networks is a plus
Bachelor's degree in Marketing, Communications, Business, or a related discipline (or equivalent professional experience)
Familiarity working within independent or specialty retail channels, including dealer networks, family‑owned businesses, or entrepreneurial owner‑operators. Experience selling or marketing within a sewing machine dealership is a major plus
A customer first mindset and the curiosity to explore new ways to elevate the dealer experience
A collaborative approach that welcomes diverse perspectives and strengthens cross functional partnerships
Clear, transparent communication to internal teams and external partners
Strong project management skills, balancing strategy with hands-on execution
Experience developing and executing integrated marketing campaigns across digital and traditional channels
Familiarity with performance marketing, CMS platforms, or SEO/SEM best practices is a bonus
Experience in channel marketing, retail marketing, or B2B/B2C campaign management; sewing or creative industry background a plus
Benefits
Full benefits package; medical, dental, vision
401k plan
Competitive PTO accrual as well as additional wellness days
Hybrid work schedule
Work environment that harbors a culture of collaboration and community
Learning and development opportunities
Life insurance
Disability insurance
Pet insurance
Parental leave
Generous employee discounts
Paid time off benefits including wellbeing days
Company
SVP Worldwide
SVP Worldwide Inc. is engaged in the design, manufacture, and distribution of consumer and artisan sewing, quilting, embroidery.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2021-06-10Acquired
Leadership Team
Jason Forcier
Chief Executive Officer
Danielle (Jenkins) Domizio
Talent Acquisition Business Partner
Recent News
2025-10-11
Mexico Business
2025-08-12
Company data provided by crunchbase