Capital One · 11 hours ago
Digital Marketing Manager (Paid) - Capital One Software (Remote)
United States
Full-time
Remote
Mid, Senior Level
$138K/yr - $158K/yr
4+ years expCapital One Software is the enterprise B2B software business of Capital One, dedicated to helping organizations manage their data in the cloud with speed, agility, and efficiency. The Digital Marketing Manager will own the strategy and execution of all campaign initiatives, focusing on acquiring high-intent enterprise leads and collaborating with the Product Marketing team to optimize campaign performance.
Financial Services
No H1B
Responsibilities
Own the end-to-end strategy for Paid Search (Google). Architect complex campaign structures that target high-intent keywords while maintaining an efficient Cost Per Acquisition (CPA)
Act as the primary point of contact for our paid agency partner. Set clear KPIs, lead weekly performance syncs, and hold partners accountable for high-fidelity execution and innovative testing
Collaborate deeply with Product Marketing to align paid messaging with product roadmaps. You will be responsible for "closing the loop"—delivering insights from ad performance (e.g., which pain points resonate, which personas convert) to help PMM refine our value proposition
Manage paid social (LinkedIn, Meta) and programmatic campaigns to drive awareness and capture demand. Ensure a seamless transition from ad-click to high-converting landing pages
Manage and track annual media spend. Provide monthly and quarterly forecasts to leadership, ensuring investment is shifted dynamically toward the highest-performing channels
Establish an A/B testing framework for creative, copy, and landing pages to constantly drive down the "Cost per SQL."
Qualification
Required
Bachelor's Degree or military experience
At least 4 years of experience managing paid search (SEM) and paid social campaigns for B2B SaaS products
At least 2 years of experience managing external advertising or performance marketing agencies
At least 2 years of experience utilizing Google Ads, LinkedIn Campaign Manager, Google Analytics (GA4), or Salesforce (CRM)
At least 2 years of experience managing data sets and translating 'vanity metrics' (CPC, CTR) into business outcomes (MQL, SQL, Pipeline)
Preferred
5+ years of experience navigating complex legal and compliance review cycles in financial services or a similarly regulated tech environment
Familiarity with Account-Based Marketing (ABM) platforms (6sense, Demandbase)
5+ years of experience with Google Tag Manager (GTM) and pixel management to ensure accurate full-funnel attribution
Exceptional ability to visualize data and present 'the story behind the numbers' to senior executives
Benefits
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.
Company
Capital One
Capital One is a financial services company that provides banking, credit card, auto loan, savings, and commercial banking services.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$5.45BKey Investors
Berkshire Hathaway
2025-09-11Post Ipo Debt· $2.75B
2025-01-30Post Ipo Debt· $1.75B
2023-05-15Post Ipo Equity· $954M
Leadership Team
Daniel Arellano
Senior Vice President, Business Cards and Payments
Justin Burch
Senior Vice President
Recent News
2026-01-25
2026-01-25
2026-01-25
Company data provided by crunchbase