Butler/Till · 2 hours ago
Media Investment Specialist
United States
Full-time
Remote
Entry, Mid Level
$44K/yr - $62K/yr
2+ years expButler/Till is an independent, women-owned and led company committed to a purpose-driven approach. The Media Investment Specialist will manage tactical recommendations, activation, and campaign stewardship while developing vendor relationships and collaborating with internal teams to ensure successful campaign execution.
Marketing
Responsibilities
Builds a partner consideration set, growing knowledge of partner offerings and how they tie to campaign objectives to generate a recommendation yielding the best possible return with oversight from senior team members
Leads agency RFP process, including but not limited to development of templates & inputs, sending of RFPs, reviewing responses, seeking proposal revisions, and negotiating various aspects of programs with oversight from senior team members as needed
Deepening understanding of various potential targeting strategies, placement options, historical performance, and buying means (e.g., direct insertion order vs. programmatic private marketplace deals) and beginning to apply this knowledge to build robust, well thought-out recommendations
Identifies and brings forward new ideas and partners throughout the year to support test-and-learn strategies
Clearly articulates needed assets, tagging requirements, and creative best practices for campaign success across all proposed partners
Acts as primary point of contact between our media partners and Butler/Till’s planning, analytics, and account teams
Understand all aspects of order creation and partner acceptance, aligned to Agency processes
Learns the vendor contract review process, ensuring accurate media details and serving a conduit between B/T key stakeholders and media vendor with oversight from senior team members
Learns to facilitate partner development of custom digital creative assets, acting as a conduit between internal and external stakeholders, managing timeline expectations, and addressing challenges through the process, as needed with support from senior team members
Sends tags to partners, and works collaboratively, internally and externally, to troubleshoot challenges as needed with limited support from senior team members
Ensures campaigns launched correctly and on time, collecting needed screenshots or other proof of performance
Ensures insertion orders are accurate at all times and have needed partner approvals
Actualizes and reconciles invoices each month, in a timely manner
Regularly monitors spend and delivery pacing, ensuring campaigns are running correctly, proactively addressing challenges as needed with support from senior team members
Deepening understanding of campaign KPIs, metrics, performance benchmarks, and their corresponding data sources, inclusive of third-party providers, for all partners in purview
Deepening understanding of available optimization levers for direct to publisher programs, collaborating with partners to identify opportunities for continued performance improvement
Leads QA of dashboards and other reporting deliverables as needed
Strengthening exploratory data analysis skills, showcasing a growing ability to work with various datasets and sources to develop meaningful campaign insights
Collaborates internally and externally to ensure partners provide timely and accurate reporting and/or data transfers, as needed
Collaborates across functional teams to refine the approach based on an understanding of client objectives, goals and known barriers with support from senior team members
Consistently provides timely responses to internal and external inquiries, providing proactive updates on open tasks and projects
Maintains and cultivates strong relationships with external vendors and internal cross-functional colleagues
Learning to solve problems of varied complexity; consistently bringing forward potential solutions with senior team members for discussion and implementation
May need to perform other responsibilities and tasks as requested
May be called upon to train junior and new team members on select Agency processes for activation, stewardship, and reporting and navigating day-to-day responsibilities in the work
May be called upon to lead process improvement initiatives, ensuring Agency processes are up to date and reflect current standards of work
May be called upon to develop thought leadership materials (e.g., white papers, POVs, internal updates) to share pertinent vendor and industry updates and recommendations on next steps
Qualification
Required
Bachelor's degree in Marketing, Advertising, Communications, Business, or equivalent work experience
Minimum of 2+ years of experience managing direct to publisher digital campaigns across display, custom digital programs, and/or online video
Familiarity working in MediaOcean (Prisma) or comparable media buying software
Proficient in Microsoft Office programs, Outlook, Excel, PowerPoint, and Word
Self-starter able to seek new opportunities or projects, and lead from start to finish
Ability to autonomously think around problems and identify potential solutions
Strong written and verbal skills
Demonstrates strong math skills and building knowledge of media math fundamentals
Preferred
Familiarity with Google Campaign Manager or comparable
Familiarity with DoubleVerify or comparable
Familiarity with print and out of home tactics
Familiarity with Microsoft Office programs PowerPoint and PowerBI (or comparable data visualization program)
Familiarity with Project Management systems (e.g., Wrike)
Experience working the Pharmaceuticals, Life Sciences, Agricultural, Finance, or other regulated industry
Company
Butler/Till
Butler/Till is a media agency that knows the difference between impressions and connections.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Kimberly Jones
Chief Executive Officer
Scott Chapman
Chief Financial Officer
Recent News
2026-01-21
2026-01-06
Rochester Business Journal
2025-12-27
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