iManage · 18 hours ago
Growth Marketing Manager (Digital Demand)
iManage is a leading SaaS company dedicated to Making Knowledge Work™. The Growth Marketing Manager will play a pivotal role in accelerating revenue by designing and executing data-driven marketing programs that attract new customers and expand value within existing accounts.
AppsiOSSoftwareVideo
Responsibilities
Building and executing integrated growth marketing and demand generation campaigns that drive qualified pipeline and revenue across both new logo acquisition and customer cross-sell/upsell opportunities
Developing multi-channel strategies, including but not limited to, email, paid media, ABM, webinars, events, website experiences, content syndication, and in-product or customer-led motions
Translating ICP pain points and expected outcomes to product value propositions and use cases into targeted campaigns aligned to key personas and buying stages
Partnering with Integrated Marketing, Sales, Field Marketing, Portfolio Marketing, and Corporate Marketing to design demand programs that attract and convert net-new accounts
Supporting account-based strategies by activating intent data, account insights, and tailored messaging
Optimizing funnel performance from first touch through opportunity creation and closed-won
Designing cross-sell programs based on customer usage, maturity, and expansion signals
Collaborating closely with Customer Success, Sales, Field Marketing, and Portfolio Marketing to build lifecycle and expansion campaigns that support adoption, retention, and revenue growth
Aligning messaging and timing with customer success milestones, renewals, and account plans
Serving as a trusted key growth marketing partner to Sales, Field Marketing, Corporate Marketing, Portfolio Marketing and Customer Success, ensuring campaign strategies are aligned to revenue targets, account strategies, and pipeline goals
Guiding program management, execution, and the success of the cross-functional plan and activities
Collaborating with Marketing and Revenue Operations to define success metrics, attribution models, and reporting
Partnering with Portfolio Marketing to ensure positioning, messaging, and launches are fully activated through growth programs
Owning campaign performance tracking, testing, and optimization to continuously improve conversion rates, pipeline velocity, and ROI
Analyzing funnel data and customer insights to inform campaign strategy and future investments
Regularly communicating results, insights, and recommendations to marketing and revenue leadership
Qualification
Required
7+ years experience in growth marketing, demand generation, or lifecycle marketing within B2B SaaS or enterprise software
A proven track record of driving pipeline and revenue through integrated, multi-channel marketing programs
Hands-on expertise with marketing automation (Marketo), CRM (Salesforce), and BI/analytics (Looker, Tableau, or Power BI)
Strong analytical skills: cohort analysis, funnel conversion, product usage metrics and campaign attribution
Excellent cross-functional leadership and project management, with the ability to align multiple teams on shared outcomes and deliver on time
Preferred
Experience within the LegalTech space
Benefits
Annual performance-based bonus
Comprehensive Health/Vision/Dental/Life Insurance
401k Retirement Savings Plan with a company match up to 4%
Enhanced leave for expecting parents; 20 weeks 100% paid for primary leave, and 10 weeks 100% paid for secondary leave
Flexible time off policy to take the time off that I need
Multiple company wellness days each year to prioritize mental health and well-being
Access to RethinkCare, a global behavioral health platform that enhances personal well-being, strengthens professional resilience, and empowers parental success through expert-led training and resources
Company
iManage
iManage provides work product management solutions.
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Bain Capital Tech Opportunities
2023-04-11Series Unknown
2003-08-18Acquired
1998-01-01Series Unknown
Recent News
2026-01-16
New Enterprise Associates
2026-01-03
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