Yubico · 3 hours ago
Sr. Product Marketing Manager, Competitive Intelligence
United States
Full-time
Hybrid
Senior Level
$130K/yr - $150K/yr
5+ years expYubico is the creator of the most secure passkeys and leading provider of hardware authentication security keys. The role involves building the 'Intel Engine' for Competitive Intelligence, creating impactful sales assets, and enabling sales teams with competitive insights.
Cloud SecurityConsumer ElectronicsCyber SecurityElectronicsHardwareOpen SourceSoftwareWireless
Hiring Manager
Andie Suroiu
Responsibilities
Execute Competitive Asset Production (50%):
Tier 1 Competitor Assets: Execute battlecards, one-pagers, objection handlers, and talk tracks for competitive threats (Sr Director defines win themes; you produce and maintain assets). Partner with Product & Technology teams to translate technical differentiation into value-based sales positioning. Update assets in a timely manner of major competitive announcements
Tier 2 & 3 Competitor Coverage: Own asset production for secondary competitors within the strategic framework set by the Sr Director. Monitor for pricing changes, feature launches, and positioning shifts. Proactively flag threats before they become Tier 1 problems
The Translation Engine: Synthesize complex technical insights into punchy, value-based positioning. Turn technical reports into 30-second sales pitches. Write competitive messaging that emphasizes business outcomes, not features
Operate the Intel Engine: Execute and optimize established CI workflows: Field intelligence coordination, pattern tag processing, news aggregation, AI-assisted synthesis. Leverage external vendors for our CI tech stack to scale coverage without sacrificing quality. Continuously improve efficiency: can we produce assets faster? Better?
Asset Lifecycle Management: Manage competitive intelligence library in sales enablement platform.Track usage, gather feedback, and continuously improve based on adoption data. Ensure sales can find the right asset during live calls
Activate the Field & Enable Sales (30%):
Field Intelligence Network (First Responder): Serve as first responder to field competitive questions—triage, validate, respond within 24-48 hours hours. Manage Field Intelligence team: coordinate intelligence flow across cross-functional teams. Process weekly field intelligence using pattern tag workflows and AI-assisted analysis
Bi-Weekly Competitive Digest: Curate and publish internal CI Newsletter. Strip away noise; deliver only 'need-to-know' market shifts. Maintain high read rates through crisp, relevant content
Sales Enablement & Training: Present at bi-monthly Global Sales Enablement calls (competitive updates, new assets, win themes). Partner with Enablement to embed CI into onboarding and certification. Deliver 'competitive sprint' sessions for major deal support
Intelligence Analysis & CI Operations (20%):
Win/Loss Intelligence Analysis: Pull and analyze data from win/loss research and internal AI tools weekly. Identify patterns: which competitors are we losing to? Why? In which segments? Create first-pass analysis and flag key trends
Market Monitoring & Early Warning: Maintain radar on Tier 2/3 competitors: pricing, acquisitions, launches, leadership changes. Flag emerging threats and monitor news, analyst reports, and industry forums
Vendor & Tool Management (Day-to-Day): Manage day-to-day vendor relationships: Win-loss, news aggregation, AI workflow. Administer internal CI tools: Highspot library, pattern tag generator, AI workflows. Build and maintain monthly CI performance metrics dashboard
Web & Campaign Support (Execution): Execute updates to 'Yubico vs. [Competitor]' comparison pages (VP sets strategy; you produce content). Collaborate with Digital Marketing on content production and SEO. Ensure pages reflect latest competitive positioning and product updates
Qualification
Required
5-7+ years in Product Marketing, Competitive Intelligence, or Sales Engineering in Cybersecurity or B2B SaaS
Proven track record creating sales assets that sales teams actually use (battlecards, one-pagers, objection handlers)
Vendor management experience: managed external partners and held them accountable to deliverables
Data fluent: analyze win/loss data and translate into actionable insights
Hands-on experience with sales enablement platforms (Highspot) and CRM (Salesforce)—can administer and optimize
Strong written/verbal communication: write punchy, persuasive copy sales teams use in customer conversations. Present competitive insights to Sales, Product, and Marketing simply and compellingly
Operational excellence mindset: track metrics, meet deadlines, manage workflows, continuously improve
Preferred
AI tool proficiency: demonstrated experience using AI models (e.g. Gemini, NotebookLM, others) to automate workflows
IAM/Authentication domain knowledge: FIDO, MFA, SSO, Passkeys, Hardware Security, Identity & Access Management
B2B Enterprise sales experience: understand complex, multi-stakeholder sales cycles
Benefits
Health coverage. We’ve got you covered with top of the line health plans, including dental and vision. We pay 100% of your premium and 85% for your family.
Retirement plan . Our retirement plan includes a 401K dollar per dollar match up to 6% with a cap of $6K/year. Immediate vesting.
Wellness reimbursement . We offer $1,200.00 in wellness earnings (prorated based on start date) that you can use on your gym membership, a massage, or your favorite online fitness classes. This is a taxable benefit if you choose to participate.
Learning and development . We encourage your professional growth and offer a yearly development stipend of $3,000 and mentorship program.
Time off. We offer a total of 15 vacation days plus 10 holidays, and 7 sick days a year.
Paid parental leave. We love welcoming new family members to our YubiTeam! All parents receive 8 weeks of paid leave. Birthing parents receive an additional 8 weeks of paid leave (16 weeks total).
Commuter Benefits . If you need to commute to the office, we offer commuter benefits.
Company
Yubico
Yubico protects logins with hardware devices like YubiKey, which offer secure and user-friendly two-factor and passwordless authentication.
201-500 employees
H1B Sponsorship
Yubico has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (6)
2023 (6)
2022 (2)
2021 (5)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$292.2MKey Investors
AMFMeritech Capital PartnersAndreessen Horowitz
2023-10-03Post Ipo Equity· $204.32M
2023-09-21IPO
2020-07-08Series Unknown· $32.88M
Leadership Team
Jerrod Chong
acting CEO
Christopher Harrell
Chief Technology Officer
Recent News
BiometricUpdate.com
2025-12-19
2025-12-17
Company data provided by crunchbase