BHC · 5 hours ago
Vice President of Public Relations
Charleston, SC
Full-time
Hybrid
Director/Executive
10+ years expBHC is seeking a seasoned, strategic, and media-savvy Vice President, Public Relations to lead all external storytelling, communications strategy, and media engagement across the portfolio. This senior role is responsible for protecting and elevating BHC’s reputation locally, nationally, and globally through disciplined narrative control, high-impact storytelling, and decisive leadership under pressure.
Hospitality
Responsibilities
Serve as the steward of BHC’s external narrative and reputation across all properties and platforms
Act as the senior liaison and strategic lead for all PR agencies, setting direction, priorities, and performance expectations
Cultivate and maintain executive-level relationships with national and local media, influencers, and industry stakeholders
Serve as a primary authorized spokesperson for BHC and determine appropriate spokespersons by situation, audience, and risk
Personally lead or co-lead top-tier media interviews, sensitive inquiries, and high-profile press engagements
Oversee all press activity including press trips, media briefings, interviews, and FAM programs
Serve as an exceptional writer and editor, personally drafting or substantially shaping high-stakes external communications
Maintain final editorial authority over all critical external-facing copy, including press releases, public statements, executive talking points, and crisis communications
Approve or decline external-facing messaging based on tone, accuracy, brand alignment, and reputational risk
Ensure consistency of voice, framing, and narrative discipline across all earned, shared, and partnered media
Develop and implement enterprise-wide external communications strategies that position BHC as a leader in luxury hospitality and cultural stewardship
Translate business priorities, development milestones, culinary leadership, and community impact into compelling media narratives
Identify, evaluate, and activate strategic partnerships and collaborations that enhance brand visibility and influence
Lead award submissions, industry recognition programs, and reputation-building initiatives
Strategically assess community engagement and event participation opportunities, making executive recommendations to maximize impact
Serve as the central leader for reputational risk assessment and crisis communications strategy
Determine if, when, and how BHC responds publicly to issues, including the authority to recommend silence as a strategic response
Coordinate closely with Operations, Legal (as applicable), and executive leadership to gather facts and align response strategy
Escalate reputational tradeoffs directly to the EVP, Sales & Marketing as appropriate
Monitor, analyze, and report on media coverage, share of voice, and PR ROI using industry standards such as the Barcelona Principles
Establish clear agency governance, workflows, and approval structures to eliminate overlap and ensure efficiency
Regularly evaluate PR investment effectiveness and recommend optimization aligned with enterprise priorities
Qualification
Required
10+ years of progressive public relations, communications, or reputation management experience, including senior leadership or agency experience
Demonstrated success leading national and local media strategy for complex, high-visibility brands
Exceptional executive-level writing, editing, storytelling, and editorial judgment
Proven experience managing reputational risk, crisis communications, and sensitive issues
Established network of national and Charleston-based media, influencers, and industry leaders
Strategic thinker with the ability to operate at both executive altitude and hands-on execution when required
Willingness to travel up to 25% of the time, including overnight stays and occasional international trips
Ability to attend and actively participate in property visits, industry events, press previews, and media activations
Occasional lifting or handling of materials, marketing collateral, or promotional assets up to 25 lbs
Ability to thrive in a fast-paced, high-volume executive environment with competing priorities
Company
BHC
Founded in 2021, BHC is a Charleston, SC-based luxury urban resort destination whose sole purpose is to create meaningful ways for people to connect and share extraordinary experiences.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Mary Shields
Chief Financial Officer, Beemok Hospitality Collection
Mark Fox
Chief Information Officer (Consultant)
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