Brewco Marketing Group · 3 hours ago
Director of Sales and Marketing
Central City, KY
Full-time
Onsite
Director/Executive
8+ years expBrewco Marketing Group is seeking a Director of Sales & Marketing to drive revenue growth and strengthen brand presence. This senior leadership role involves overseeing the department, ensuring cohesive execution of initiatives that maximize market penetration and customer engagement.
AdvertisingEventsMarketing
Responsibilities
Assist with the strategic direction of the Sales & Marketing Department
Identify sales targets, develop relationships and create new business opportunities
Develop and implement long-range sales and marketing strategies aligned with company goals
Conduct market research and competitor analysis to identify trends and growth opportunities
Build and maintain a robust sales pipeline; set quotas and monitor performance
Cultivate relationships with key clients and strategic partners to drive new business
Oversee creation and execution of marketing campaigns and promotional materials
Ensure brand consistency across all channels and campaigns
Establish and manage departmental budgets and forecasts
Analyze sales and marketing metrics to inform strategic adjustments
Lead, train, and mentor sales and marketing teams; conduct regular evaluations
Foster collaboration across departments including Product Development and Operations
Identify new revenue streams within existing customers
Creation of competitive and persuasive sales / marketing materials
Design and deliver high impact sales presentations
Maintain customer and prospect management programs (database/software)
Ensure timely and effective communication with prospects and customers
Monitor customer satisfaction and implement strategies to improve retention
Develop and manage departmental budgets and forecasts
Collaborate with Product Development and Operations to align sales strategies with company capabilities
Represent the company at industry events and conferences to build brand presence
Qualification
Required
Strong leadership and team-building capabilities
Excellent written and verbal communication skills
Proven ability to develop and execute strategic plans
Analytical mindset with proficiency in data-driven decision-making
Solid writing and presentation skills with a high level of comfort and confidence in presenting to senior level executives
Strong experience building a pipeline, identifying and qualifying leads, and gaining new business
Strong analytical and problem-solving skills
Excellent organizational skills and attention to detail
Strong supervisory and leadership skills
Proficient with Microsoft Office Suite or related software
Ability to prioritize tasks and to delegate them when appropriate
Ability to act with integrity, professionalism, and confidentiality
Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one
Communication — Talking to others to convey information effectively
Coordination — Adjusting actions in relation to others' actions
Time Management — Managing one's own time and the time of others
Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times
Management of Personnel Resources — Motivating, developing, and directing people as they work, identifying the best people for the job
Negotiation — Bringing others together and trying to reconcile differences
Speaking — Talking to others to convey information effectively
Persuasion — Persuading others to change their minds or behavior
Reading Comprehension — Understanding written sentences and paragraphs in work related documents
Service Orientation — Actively looking for ways to help people
Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do
Instructing — Teaching others how to do something
Prolonged periods sitting at a desk and working on a computer
Must be able to lift 25 pounds at times
Ability to travel across the United States
Preferred
Bachelor's degree in Business, Marketing, or related field (Master's preferred)
Minimum 8–10 years of progressive experience in sales and marketing leadership roles
Solid, documented track record of sourcing new business opportunities
Proven experience in developing creative, innovative and effective sales proposals
Experience in experiential marketing or industry-specific expertise (e.g., hospitality, technology)
Familiarity with CRM systems and digital marketing tools
Company
Brewco Marketing Group
Brewco Marketing Group is a marketing and advertising company.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Brian Decker, CPA
CFO / Treasurer
Company data provided by crunchbase