PNC · 2 weeks ago
Business Analytics Manager Senior - Email Marketing
PA - Philadelphia
Full-time
Onsite
Senior Level, Lead/Staff
$80K/yr - $192K/yr
8+ years expPNC Bank is a leading financial services institution, and they are seeking a Business Analytics Manager Senior within their Marketing & Communications department. This role focuses on managing email marketing campaigns, ensuring best practices, and collaborating across various teams to optimize customer engagement and compliance.
BankingFinanceFinancial Services
No H1B
Responsibilities
Own daily campaign execution in SFMC: data extension management, email content build, dynamic content, build and manage automations, quality assurance, and email deployment
Stand up Adobe Journey Optimizer for email sends: collaborate with MarTech to configure connections; design journeys, testing and governance; document operational playbooks and train users
Consultation on Best Practices: provide guidance on template architecture, accessibility, mobile rendering, inbox placement, etc.; establish standards for risk mitigation, testing, and quality assurance
Monitor technology & privacy updates: track and interpret provider changes (e.g., inbox privacy features, anti‑spam updates), translate into recommendations to minimize impact to PNC Marketing
Deliverability management: partner on authentication (SPF/DKIM/DMARC), work with deliverability vendor partner to understand potential issues and works toward resolution, understand best deliverability practices
Data & analytics: understanding integrations with other MarTech platforms, knowledge of available data to be used for analytics, and expertise on how to leverage data
Compliance & governance: follow approved email marketing related controls, coordinate with Privacy and/or Compliance when appropriate to ensure compliance with all regulations, define standard operating practices and ensure adherence
Process excellence: standardize intake, enforce SLAs, and continually optimize working models with Growth Marketing and Marketing Operations
Qualification
Required
Experience in managing email marketing campaigns in Salesforce Marketing Cloud
Ability to provide consultation on email marketing best practices, deliverability, and evolving privacy/technology changes
Experience in standing up Adobe Journey Optimizer for triggered email communications
Ability to partner across Marketing, Analytics, Privacy, and Technology teams
Experience in data extension management, email content build, dynamic content, automations, quality assurance, and email deployment
Knowledge of deliverability management including authentication (SPF/DKIM/DMARC)
Understanding of integrations with other MarTech platforms and analytics
Experience in compliance and governance related to email marketing
Ability to standardize intake, enforce SLAs, and optimize working models
Strong analytical thinking and data-driven decision-making skills
Ability to manage risks associated with business objectives and activities
Experience in leading and managing a team
Bachelor's degree or equivalent experience
Preferred
Hands on management of Salesforce Marketing Cloud with Email Studio experience
Working knowledge of Adobe Journey Optimizer or comparable journey orchestration platform
Strong grasp of deliverability and inbox privacy dynamics
Proficiency with HTML/CSS for email, modular templates, and familiarity with JSON
Comfortable with SQL and understanding data related to audience development and extracts for reporting/analytics
Higher level education such as a Masters degree, PhD, or certifications
Benefits
Medical/prescription drug coverage (with a Health Savings Account feature)
Dental and vision options
Employee and spouse/child life insurance
Short and long-term disability protection
401(k) with PNC match
Pension and stock purchase plans
Dependent care reimbursement account
Back-up child/elder care
Adoption, surrogacy, and doula reimbursement
Educational assistance, including select programs fully paid
A robust wellness program with financial incentives
Maternity and/or parental leave
Up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
Between 15 to 25 vacation days each year, depending on career level; and years of service
Company
PNC
PNC is a financial service company providing bank deposits products and services to its community.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1975-11-17IPO
Leadership Team
Keith Hayes
SVP, PNC Aviation Finance
M
Michael Gaber
Senior Vice President - Originations
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