The Daily Wire · 3 hours ago
Director of Consumer Insights
Nashville, TN
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expDaily Wire is seeking a Director of Consumer Insights to lead how we understand our audience and translate insights into stronger products, shows, and user experiences. This role owns our qualitative research strategy end-to-end, focusing on continuous learning rather than one-off studies.
Media and EntertainmentNewsPoliticsPublishingTV Production
Responsibilities
Design and lead a year-round consumer research program delivering clear, decision-ready insights across podcasts, original programming, product features, marketing, and the member experience
Own and execute qualitative research initiatives, including ongoing and ad hoc surveys, concept testing, and targeted deep dives
Apply strong qualitative expertise with quantitative literacy to design surveys, manage sampling tradeoffs, and guide teams on appropriate data interpretation and limitations
Build and manage beta and research communities, including recruiting, segmentation, incentives, and ongoing engagement, while minimizing bias and over-reliance on convenience samples
Determine when research should be conducted in-house versus externally; scope, manage, and evaluate external research vendors to ensure quality, rigor, and efficiency
Partner closely with Data Science & Analytics, Product, Content, Marketing, and executive leadership to align research with business priorities
Synthesize research findings into clear, actionable narratives and present insights to senior leaders to inform real decisions
Set and maintain a high bar for research rigor, methodology, and ethical standards across all consumer insights work
Qualification
Required
5–8 years of experience in consumer insights, user research, or a related field
Extensive hands-on experience with qualitative research methods, including interviews, focus groups, diary studies, and mixed-method approaches
Strong quantitative literacy, including survey design, sampling strategy, and interpretation of imperfect or small data sets
Experience managing external research vendors and budgets
Strong written and verbal communication skills with the ability to present insights clearly to senior stakeholders
Excellent judgment, organizational skills, and a practical, outcome-oriented mindset
Proven ability to collaborate cross-functionally and work effectively with senior leaders
Set and maintain a high bar for research rigor, methodology, and ethical standards across all consumer insights work
Preferred
Background in media, technology, or subscription-based businesses
Company
The Daily Wire
media companies and counter-cultural outlets for news, opinion, and entertainment.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$50M2023-10-20Undisclosed· $50M
Leadership Team
Jeremy Boreing
Chief Executive Officer
Recent News
The Hollywood Reporter
2025-10-17
Business Insider
2025-10-01
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