Abbott · 4 hours ago
Associate Product Manager, Global Strategic Marketing
United States - California - Santa Clara
Full-time
Onsite
Entry Level
$100K/yr - $200K/yr
3+ years expAbbott is a global healthcare leader that helps people live more fully at all stages of life. They are seeking an Associate Product Manager to join the Global Strategic Marketing team within their Vascular business, focusing on managing a strategic market segment within the Vessel Closure franchise.
BiotechnologyEmergency MedicineGeneticsHealth CareHealth DiagnosticsManufacturingMedicalMedical DeviceNutritionPharmaceutical
Responsibilities
Own and execute global downstream marketing strategies to drive Vessel Closure adoption and usage worldwide
Develop and implement promotional campaigns, communication plans, and product messaging that differentiate Abbott’s technologies in competitive markets
Coordinate with Advertising & Promotion and Clinical Affairs teams to ensure compliant, evidence-based claims and robust messaging strategies
Collaborate with Marketing Communications to guide messaging, branding, and external communications efforts
Plan and execute multi-channel marketing programs and campaigns on digital platforms
Lead product lifecycle initiatives, including analyzing product performance, manage improvements, and shepherd the product throughout its lifecycle from launch to sunsetting
Partner cross-functionally to ensure LCM plans are on-track and flawlessly executed
Collaborate with cross-functional teams to proactively identify product candidates for life cycle management and develop robust business cases to support strategic decision-making and execution
Collaborate closely with regional marketing teams to ensure global alignment on strategies, messaging, and tools
Support field sales with sales enablement tools, training content, customer-facing assets, and key conference deliverables
Coordinate with Commercial Excellence to assess market share performance and adjust tactics accordingly
Participate in and support regional meetings and tradeshows to drive customer adoption
Organize and participate in field visits, customer meetings, and physician advisory boards
Partner with Key Opinion Leaders (KOL) to gather insights and advocate for product adoption
Support international congresses and symposia with messaging, logistics, and build relationships with key opinion leaders (KOL) to drive customer engagement
Conduct market research and thoroughly understand competitive offerings to guide competitive strategy and provide sales force with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer
Partner with Demand Planning to build accurate sales forecasts aligned with product trends
Provide ongoing input to regional teams to optimize inventory and production planning
Own and manage the marketing budget for your portfolios, ensuring strategic allocation and ROI tracking
Monitor marketing spend, reconcile vendor invoices, and track campaign effectiveness using relevant KPIs
Qualification
Required
Bachelors Degree or an equivalent combination of education and work experience
3 years of product management/previous marketing/sales experience
Strong presentation and communication skills
Critical thinking and analysis of market conditions and opportunities
Strong presentation & communication skills, strategic planning, critical thinking and analysis of market conditions
Preferred
MBA preferred
Experience in medical device industry preferred, however, candidates with strong sales, marketing, or market development experience in other industries will also be considered
Previous experience in a global role or working with international teams is strongly preferred
Proven track record of successful project management and simultaneous execution of multiple projects
Ability to work as an individual contributor and as a teammate in a fast-paced, high-visibility, collaborative environment
Ability to lead and influence cross-functional teams across Global Strategic Marketing and across different Abbott business units to drive alignment and execution
Excellent verbal, written, and presentation skills along with interpersonal skills to communicate with team members, other departments, upper management, commercial organization and consumers of the company's products
Demonstrated storytelling and sensemaking ability, with a talent for translating complex concepts into clear, accessible insights for diverse audiences
Strong organizational, prioritization and follow-up skills, as well as attention to detail
Strong analytical and computer skills
Proficient in Microsoft Excel, with demonstrated ability to build forecasting models, conduct market analyses, and translate data into actionable insights
Proficient in Microsoft PowerPoint, with the ability to create polished, on-brand, and visually compelling presentations that clearly and succinctly communicate key messages
Ability to quickly learn technical aspects of the product portfolio and serve as a resource for the commercial organization
Natural tendency to be curious, positive, and creative
Sincere empathy for the customer and a commitment to delving deep into the challenges they present or experience
Willing to travel 15-20%
Benefits
Free medical coverage in our Health Investment Plan (HIP) PPO medical plan
An excellent retirement savings plan with high employer contribution
Tuition reimbursement
The Freedom 2 Save student debt program
FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
Company
Abbott
Abbott is a healthcare company that produces diagnostic kits, medical devices, nutritional products, and branded generic medicines.
10001+ employees
H1B Sponsorship
Abbott has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (1)
Funding
Current Stage
Public CompanyTotal Funding
$6.79M2011-03-15Post Ipo Debt· $0.1M
2009-03-16Post Ipo Debt· $6.69M
1980-12-12IPO
Leadership Team
Robert Ford
President & Chief Executive Officer
Mike Peterson
Senior Vice President
Recent News
Company data provided by crunchbase