Director of Sales, Global – Bushnell jobs in United States
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Bushnell · 7 hours ago

Director of Sales, Global – Bushnell

Bushnell is a leader in the outdoor performance category, driven by innovation and a consumer-first mindset. The Director of Global Sales will shape the company’s international growth strategy, manage distributor partnerships, and drive sustainable revenue growth.

OutdoorsSporting GoodsSports

Responsibilities

Develop and execute a global sales strategy that drives revenue growth, profitability, and market share across key regions
Translate corporate and brand strategies into actionable regional and distributor-level plans
Own global revenue targets, forecasts, and performance tracking
Lead and manage Bushnell’s international distributor network, including onboarding, performance management, and long-term partnership development
Evaluate distributor capabilities, market coverage, and compliance with brand and commercial standards
Identify new international market opportunities and recommend go-to-market approaches (direct vs. distributor-led)
Partner with Finance and Product teams to develop and manage international pricing strategies, including margin targets, currency considerations, and channel pricing discipline
Ensure pricing alignment across regions while accounting for local market dynamics and competitive landscapes
Support contract negotiations and commercial terms with key global partners
Lead, coach, and develop regional sales leaders and key account managers as applicable
Establish clear performance expectations, KPIs, and development plans for the sales organization
Foster a high-performance, accountable sales culture aligned with Bushnell’s values
Build and maintain senior-level relationships with key global customers and distributors
Support strategic account planning and major negotiations as needed
Ensure consistent execution across wholesale, specialty, and international channels
Partner closely with Marketing, Product, Supply Chain, and Finance to ensure brand consistency, product readiness, and demand alignment
Provide market feedback to inform product development, assortment planning, and launch strategies
Stay current on competitive activity, consumer trends, and new product introductions globally
Own global sales forecasting on a monthly, quarterly, and annual basis
Monitor performance metrics and recommend corrective actions where needed
Deliver clear, data-driven updates to senior leadership

Qualification

International sales experienceGlobal distributor managementInternational pricing strategiesSales leadershipCRM systems proficiencyCommunication skillsNegotiation skillsRelationship-building skillsTeam leadership

Required

Bachelor's degree in Business, Sales, Marketing, or a related field
8–12 years of progressive sales experience, including leadership roles
Demonstrated experience in international sales and global distributor management
Strong understanding of international pricing models, margin management, and commercial negotiations
Proven ability to lead teams, influence cross-functionally, and manage complexity across regions
Proficiency with CRM systems, forecasting tools, and standard business software
Strong communication, negotiation, and relationship-building skills

Preferred

Experience within the sporting goods, outdoor, or consumer products industry strongly preferred

Benefits

Medical and dental
Vision
Disability and life insurance
401K
PTO
Paid holidays
Gear discounts

Company

Bushnell

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Bushnell is an American based company that specializes in sporting optics and outdoor products.

Funding

Current Stage
Growth Stage
Total Funding
unknown
2013-09-09Acquired

Leadership Team

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Michael D. Taylor
CFO Bushnell
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Company data provided by crunchbase