Sony Music Entertainment · 18 hours ago
Director, Commercial Strategy - The Orchard / Independent
New York, NY
Full-time
Hybrid
Director/Executive
$120K/yr - $140K/yr
7+ years expSony Music Entertainment is a leading company in the music industry, supporting a diverse roster of international superstars and independent artists. The Director, Commercial Strategy – Orchard & Independent Labels will lead the D2C commercial strategy for independent and distributed artists, ensuring they can access scalable D2C capabilities aligned with Sony Music standards.
Digital EntertainmentMedia and EntertainmentMusic
Responsibilities
Own D2C commercial strategy for Orchard and independent artists across planning, execution, and optimization
Develop scalable D2C playbooks tailored to independent artist needs, budgets, and release cycles
Partner with Orchard teams to prioritize releases, assortments, pricing, and drop strategies
Ensure consistent application of Sony Music D2C tools, tech stack, and operational processes
Identify growth opportunities across evergreen merch, catalog, and always-on storefronts
Partner with data and forecasting teams to optimize inventory, conversion, and margin
Act as the primary D2C commercial liaison between The Orchard and Sony Music D2C leadership
Qualification
Required
7+ years of experience in D2C, e-commerce, or creator-led commerce environments
Strong understanding of independent artist ecosystems and scalable commercial models
Excellent commercial judgment paired with sensitivity to artist brand and fan experience
Comfortable operating in matrixed organizations with embedded and central responsibilities
Highly organized, data-driven, and execution-focused
Benefits
Competitive compensation and comprehensive benefits package
An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
Investment in your professional growth and development enabling you to thrive in our vibrant community.
Time off for a winter recess
Company
Sony Music Entertainment
Sony Music is a music corporation owned and operated by Sony Corporation of America, a subsidiary of Japanese conglomerate. It is a sub-organization of Legacy Recordings.
5001-10000 employees
H1B Sponsorship
Sony Music Entertainment has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (290)
2024 (258)
2023 (208)
2022 (279)
2021 (210)
2020 (213)
Funding
Current Stage
Late StageTotal Funding
unknown2019-05-05Acquired
Leadership Team
Christoph Behm
CEO GSA
Adam Cardew
Vice President
Recent News
Music Business Worldwide
2026-01-23
bloomberglaw.com
2026-01-14
Company data provided by crunchbase