Varsity Spirit · 3 hours ago
Marketing Analyst
Memphis, TN
Full-time
Hybrid
Mid Level
3+ years expVarsity Spirit is a leading global source for cheerleading, dance team, performing arts, and yearbook, dedicated to celebrating school spirit. The Marketing Analyst will manage the measurement, reporting, and analysis of marketing activities, transforming raw data into actionable insights to optimize campaigns and demonstrate their impact on revenue.
ApparelEducationRetailTraining
Responsibilities
Assist in implementing and maintaining a KPI framework across marketing and sales channels
Contribute to the development of attribution models (e.g., last-touch, multi-touch) to help connect marketing activity to pipeline performance
Analyze campaign data and performance trends to deliver insights and recommendations
Support budget planning and campaign strategy with historical performance data and basic forecasting models
Build and maintain marketing dashboards in Power BI and related analytics platforms
Ensure dashboards are accurate, timely, and user-friendly for marketers and business stakeholders
Coordinate with Sales Analytics, Sales Operations, and IT to validate data alignment across platforms
Contribute to executive and departmental reports, helping to consolidate marketing metrics and insights
Monitor data quality and work to resolve inconsistencies in marketing and lead funnel reporting
Help identify opportunities for automation and process improvements within the analytics workflow
Qualification
Required
Experience with analytics tools like Power BI, Tableau, or Google Analytics
Exposure to marketing intelligence platforms such as Datorama, Looker, or Adobe Analytics
Experience with CRM/MAP systems like Salesforce CRM or HubSpot is a plus
Strong analytical mindset with the ability to translate data into meaningful recommendations
Effective communicator with experience presenting findings to a variety of stakeholders
Organized, detail-oriented, and capable of managing multiple tasks or projects at once
Comfortable working in a collaborative and fast-paced environment
Driven by curiosity, improvement, and data-informed decision-making
Ability to learn new systems and processes quickly
Ability to work well independently and in collaboration with others
Strong familiarity with productivity tools such as Microsoft Office Suites
Bachelor's degree in marketing, business, economics, data science, or a related field
3–5 years of experience in marketing analytics, business insights, or a related discipline
Proficiency in Excel and SQL; experience working with cloud-based data sources (e.g., Snowflake)
Experience with creating dashboards and visualizations for marketing teams
Benefits
Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment!
Company
Varsity Spirit
We fuel the passion and spirit found in every high school across America.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jeff Webb
Founder and CEO
Chris Darby
Vice President of Corporate Partnerships
Recent News
Company data provided by crunchbase