Crayola · 20 hours ago
Sr. Sales Manager, Target Team
Minneapolis, MN
Full-time
Onsite
Mid, Senior Level
$121K/yr - $166K/yr
5+ years expCrayola is a well-known company committed to creativity and sustainability, and they are seeking a Senior Sales Manager for their Target Team. This role is focused on driving revenue growth within assigned accounts, developing strategic plans, and managing customer relationships effectively.
ConsumerEnvironmental ConsultingSocial
Responsibilities
Drive profitable revenue growth by successfully selling against annual/season goals and increasing market share
Develop annual operating plan for larger accounts within channel to show path annual goal obtainment
Negotiate annual trade spend with accounts, while working closely with sales finance to manage the internal P/L
Responsible for promotion planning and post promotion analysis
Develop, nurture, and build account relationships at all levels within assigned accounts
Work collaboratively with CPFR/Demand Planning to provide forecasts at the program, product, and SKU level
Analyze shopper insight data and develop strategy to apply shopper insights across channel
Plan, develop & make fact-based sales presentations using category and market knowledge, account practices, and promotional strategies, turning them into executable solutions/opportunities
Manage and respond to customer concerns and problems
Conduct and maintain detailed analysis of business trends in each account (market share, pricing, promotions, shopper insights)
Works collaboratively with Platform marketing and the Customer Leadership Center to develop product and activation plans in line with Crayola’s and the Customer’s strategy and objectives
Responsible for development, in conjunction with cross functional partners, Go to Market strategy for assigned channel of business
Qualification
Required
Bachelor's Degree required
Minimum 5 years sales and account management experience within Consumer-Packaged Goods sales or category management
Demonstrated experience and results with account penetration at higher management levels
Fact based selling and strong negotiation skills
Good strategic planning skills
Ability to communicate consumer trends and formulate actionable customer programs using data
Exceptional interpersonal skills and leadership qualities
Moderately advanced computer skills within Microsoft Office
Strong interpersonal and influencing skills
Preferred
Experience with a major CPG manufacturer in the areas of account management, category management, account P&L's or analytics preferred
Benefits
Free Admission to Crayola Experience for Employees
Community Volunteerism Opportunities
Annual Bonus Potential for all Full-Time Employees
Company Matched 401k & Employee Value Sharing Plan
Comprehensive Healthcare Benefits for Eligible Employees
Education Assistance Program
Wellness Programs
Employee Resource Groups
Generous Product Discounts Onsite & Online
Company Sponsored Employee Events
Discounts on a wide variety of products and services – automotive, electronics, fitness, travel and entertainment
Company
Crayola
An American handicraft company, specializing in artists' supplies.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Pete Ruggiero
President and CEO
Steve Hoff
Executive Vice President & Chief Financial Officer
Recent News
The Morning Call
2026-01-16
2026-01-16
Company data provided by crunchbase