L'Oréal · 1 day ago
Manager, Academy Content and Community Manager - L’Oreal Academies
New York, NY
Full-time
Hybrid
Mid, Senior Level
$98K/yr - $140K/yr
5+ years expL'Oréal is a leading company in the beauty industry dedicated to innovation and excellence. The Manager, Academy Content and Community Manager role focuses on leading the Academy & Redken Exchange social channels, driving marketing efforts, and creating promotional materials to enhance awareness and ticket sales for Academy programs.
BeautyConsumer GoodsCosmetics
Responsibilities
Strategic Marketing Plan Development & Execution: This core responsibility involves creating comprehensive marketing strategies to elevate the academies' profile and drive ticket sales. Collaborating with cross functional partners to execute across Digital, Brand Education, US Creative and SalonCentric teams
Promotional Activities Across Channels: The Marketing Manager oversees all promotional activities across various channels, SC.com, social media, email marketing, print materials, and potential public relations. This demands versatility and expertise in managing multi-channel campaigns
Promotional Asset Development: Creating a wide range of promotional materials, from flyers and brochures to social content including still, video & paid media, requires strong project management and creative execution skills
Social Media Strategy: Developing and executing a social media strategy for L’Oreal Academy and Redken Exchange as key social platform lead. Building the content strategy, sourcing or creating content and executing plans in platforms to maximize awareness of programs and increase ticket sales. This includes identifying key themes, optimizing posting schedules, tracking performance metrics, content creation, community engagement, and social listening to understand audience preferences
KPI Tracking and Reporting: Tracking key performance indicators (KPIs) related to ticket sales& promotions and providing monthly recaps with actionable insights demonstrates accountability and data-driven decision-making
Qualification
Required
Bachelor's Degree or higher
5+ years of experience in digital marketing, preferably within the beauty or salon industry
Proven track record of developing and executing successful digital education or content strategies
Deep understanding of social media platforms, content creation, and influencer marketing
Strong understanding of the Beauty Industry
Proficient in Excel, Word, Outlook, Teams
Sitting, standing, bending, moving and setting up fixtures & tools, lifting of product boxes
Project management, strong logistical skills, interpersonal skills, and ability to work in a fast-paced environment
Some flexibility in work schedule, nights and weekends depending on Academy schedule & content needed to be gathered
Ability to Travel to the West Coast Academy- Quarterly
Preferred
Cosmetology License preferred but not required
Benefits
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Company
L'Oréal
No.1 Beauty Group Worldwide. No.1 most innovative company in Europe (Fortune's ranking).
10001+ employees
H1B Sponsorship
L'Oréal has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (1)
2023 (6)
2022 (1)
2021 (3)
2020 (2)
Funding
Current Stage
Late StageLeadership Team
David Greenberg
CEO L’Oréal USA and President, North America Zone
Haley Cohen
Chief of Staff to the CEO of L’Oréal USA
Recent News
2025-11-14
2025-11-03
caixinglobal.com
2025-11-01
Company data provided by crunchbase