athenahealth · 2 hours ago
Partner Marketing Manager
Ohio, United States
Full-time
Hybrid
Mid, Senior Level
$92K/yr - $156K/yr
5+ years expathenahealth is dedicated to creating a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. The Partner Marketing Manager will be responsible for driving awareness and growth of athenahealth’s partner ecosystem through integrated marketing programs, collaborating with internal teams and partners to deliver impactful campaigns.
Enterprise SoftwareHealth CareInformation TechnologyMedical
Responsibilities
Develop and execute strategic multi-channel campaigns (email, in-product, webinars, content, events) that drive awareness and adoption of strategic partner solutions within the athenahealth client base
Collaborate with Partner Management and Product Marketing to translate partner value propositions into compelling client-facing messaging
Track performance and optimize programs based on engagement and adoption metrics
Lead marketing initiatives that promote the athenahealth Partner Marketplace and overall ecosystem
Support go-to-market strategies for new partner launches and key solution categories
Support end-to-end marketing efforts at industry events—from pre-event promotion to onsite engagement and post-event follow-up—to drive new partner recruitment
Support development of leadership programs (blogs, case studies, webinars, speaking opportunities) that highlight partner innovation and ecosystem value
Create scalable marketing toolkits, playbooks, and assets to support partner promotion and co-marketing programs with strategic partners
Develop and execute scalable communication plans to keep a large partner ecosystem apprised of program updates, changes, and opportunities
Lead the partner communications plan for the launch of the user conference sponsorship prospectus, driving awareness and solicitation of sponsorship commitments across the partner ecosystem
Manage end-to-end communications for sponsoring partners before, during, and after the event to ensure clarity on deliverables, timelines, and post-event follow-up
Lead cross-functional collaboration with Marketing Operations to implement scalable lead tracking, reporting, and performance measurement for a growing partner ecosystem
Work with Marketing Operations to standardize reporting and dashboards that provide visibility into partner program performance and ROI
Qualification
Required
Bachelor's degree in a relevant field
5+ years of B2B marketing experience, preferably in SaaS, healthcare IT, or platform ecosystems
Strong campaign planning and execution skills across digital, content, and event channels
Ability to influence and collaborate in a matrixed organization with multiple stakeholders
Excellent written and verbal communication skills
Strong project management skills with the ability to manage multiple initiatives simultaneously
Data-driven mindset with experience measuring and optimizing marketing performance
Proven experience in partner / ecosystem marketing or customer marketing
Experience marketing to healthcare organizations or within health IT
Familiarity with marketplace or platform-based business models
Benefits
Commuter support
Employee assistance programs
Tuition assistance
Employee resource groups
Collaborative workspaces
Flexibility
Book clubs
External speakers
Hackathons
Company
athenahealth
Athenahealth is a provider of medical practice automation and claims management software to medical groups and health systems.
5001-10000 employees
H1B Sponsorship
athenahealth has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (94)
2024 (84)
2023 (61)
2022 (108)
2021 (84)
2020 (74)
Funding
Current Stage
Public CompanyTotal Funding
$40MKey Investors
Venrock
2021-11-22Acquired
2017-05-18Post Ipo Equity
2007-09-20IPO
Leadership Team
Eddie Ross
Vice President, Payer
Anil Patil
Executive Director Engineering
Recent News
2026-01-19
2026-01-16
HealthCareIT News
2025-12-30
Company data provided by crunchbase